New York, New York, United States
Growth Product lead for website conversion and customer referrals
• Partnered with a team of engineers and designers to ideate and execute on growth experiments, accountable for quarterly pipeline generation targets
• Implemented changes to Ramp’s referral flow and incentive structure, shipped new and redesigned landing pages, created a suite of lead magnet tools, and pitched, scoped, and launched a web-hosted community
• Overhauled website chatbot into a substantial inbound growth lever
• Ran ad-hoc analyses to optimize paid ad, SEO, and social performance