Leading the end-to-end product strategy and interface design for a new geospatial intelligence platform.

Conducting stakeholder interviews and market analysis to identify commercial opportunities for Michelin’s mapping data.

Interaction Design (AI): Designed the end-to-end UX for an AI-powered search engine, creating dynamic UI components that reduced support ticket volume by 24%.

Data-Driven Design: Led the redesign of European e-commerce pages, using A/B testing (n=25k users) to validate new layouts that increased add-to-cart rates by 17%.

Research & Process: Conducted user research with installation teams to map service blueprints, delivering a streamlined mobile workflow that cut support tickets by 14%.

Product Strategy: Defined the roadmap for the "Unmanning" initiative, managing a cross-functional team of 10+ to transition the network to autonomous operation.

Visual & Motion Design: Designed a language-agnostic 3D motion interface for EV charging stations, solving accessibility challenges and reducing user charging errors by 35%.

GenAI Prototyping: Built and launched an internal GenAI analytics tool, designing the conversational UI that allowed stakeholders to query SQL databases via natural language.

Design Systems: Developed a unified design system across the Driver App and Fleet Dashboard, reducing engineering handoff time and ensuring brand consistency across 120+ stations.