• Led the development and execution of a comprehensive global Pricing and Packaging strategy, while collaborating with a cross-functional team of business intelligence analysts, product managers and product marketers.

• Acted as the pivotal liaison for Pricing approvals with the Box Pricing Council, showcasing exceptional leadership in driving pricing strategy from inception to measurable global impact across the US, EU, and APAC, increasing Price per seat through plan and packaging mix optimizations and new plan introductions.

• Drove the creation and implementation of go-to-market processes and elements including webpages and sales enablement assets, significantly improving pricing change processes and accelerating time-to-market.

• Championed team morale and culture as Chief Fun Officer for West zone, covering 17 US states and Australia.

• Spearheaded product marketing, positioning, messaging and GTM strategy for Postman's API platform and collaboration products, implementing foundational cross functional processes and orchestrating comprehensive go-to-market elements including datasheets, webinars, demo scripts, and social media content.

• Managed GTM launches collaborating with cross-functional teams across solution engineering, sales, customer success and marketing, increasing enterprise business pipeline.

• Played a pivotal role in increasing API network listings by 70% through targeted messaging and content strategies, demonstrating a strong ability to drive product adoption and business pipeline growth.

• Led content development and messaging for Postman’s annual conference ‘Postman Galaxy’, attracting over 25K attendees and establishing the event as a key industry platform for showcasing Postman API vision and innovations.

Worked with marketing, sales, customer success and PR functions to develop user personas, create ideal customer profile and valuable use cases to enable better targeting of demand gen activities

• Managed global launch of YouTube Music in 20+ countries across LATAM, EMEA, and APAC regions, developing and implementing go-to-market frameworks that included SEO, SEM, ASO, Email, In-Product Notifications, and Social in collaboration with cross-functional teams including product, design, creative, and growth marketing.

• Created consumer-centric migration strategy from Google Play Music to YouTube Music, ensuring subscriber retention through collaboration with product, design, and marketing teams, driving business and brand continuity.