# Vineet Antil > Global Product & Growth Marketing Leader | Expert in GTM Strategies | Driving Profitable Marketing Programs and Revenue Growth Location: San Francisco, California, United States Profile: https://flows.cv/vineetantil As an Global Marketing Leader with over 14 years of experience, I specialize in product and growth Go-To-Market (GTM) strategies, leveraging a customer-centric and data-driven approach to create profitable marketing programs. My expertise lies in synthesizing innovative marketing solutions that drive measurable results, fostering team collaboration, and leading with transparency and servant leadership to achieve aggressive revenue goals. I excel in orchestrating technology improvements(Martech/eCommerce/Digital) and developing strategic marketing initiatives that have consistently produced significant impacts on global scales. My career is marked by a passion for elevating teams and executing strategies that turn challenges into substantial growth opportunities. Key Achievements Include: ✅ Managed pricing strategy at Box from inception to measurable global impact of increasing Price Per Seat across US, EU, and APAC, showcasing exceptional leadership in senior stakeholder management. ✅ Played a pivotal role in increasing business pipeline and product adoption by 70% at Postman through research-based personas, messaging, and content strategies, demonstrating strong ability to drive acquisitions and revenue growth. ✅ Spearheaded team of 4 to launch, drive acquisitions and engagement initiatives for My Galaxy app from inception. Managed digital campaigns with multimillion $ budget, resulting in 10M increase in registered base, 40% increase in DAUs and winning 2 industry awards. ✅ Led team of 3 with double digit Mn $ budget to develop and execute acquisition go-to-market strategies for McDonald’s, resulting in double digit sales CAGR, winning industry award and elevating eCommerce revenue from 0 to 25%. ✅ Developed and executed acquisition strategy for postpaid and fixed-line products, leading a cross-functional team to achieve an increase in market share and received the CEO Certificate for highest ever acquisitions in the company. Contact me through this profile if you wish to connect. ## Work Experience ### Sr Product Marketing Manager @ CircleCI Jan 2024 – Present | San Francisco Bay Area ### Staff Product Marketing Manager - Global Lead of Pricing and Packaging @ Box Jan 2021 – Jan 2022 | San Francisco Bay Area • Led the development and execution of a comprehensive global Pricing and Packaging strategy, while collaborating with a cross-functional team of business intelligence analysts, product managers and product marketers. • Acted as the pivotal liaison for Pricing approvals with the Box Pricing Council, showcasing exceptional leadership in driving pricing strategy from inception to measurable global impact across the US, EU, and APAC, increasing Price per seat through plan and packaging mix optimizations and new plan introductions. • Drove the creation and implementation of go-to-market processes and elements including webpages and sales enablement assets, significantly improving pricing change processes and accelerating time-to-market. • Championed team morale and culture as Chief Fun Officer for West zone, covering 17 US states and Australia. ### Sr. Product Marketing Manager @ Postman Jan 2020 – Jan 2021 | San Francisco Bay Area • Spearheaded product marketing, positioning, messaging and GTM strategy for Postman's API platform and collaboration products, implementing foundational cross functional processes and orchestrating comprehensive go-to-market elements including datasheets, webinars, demo scripts, and social media content. • Managed GTM launches collaborating with cross-functional teams across solution engineering, sales, customer success and marketing, increasing enterprise business pipeline. • Played a pivotal role in increasing API network listings by 70% through targeted messaging and content strategies, demonstrating a strong ability to drive product adoption and business pipeline growth. • Led content development and messaging for Postman’s annual conference ‘Postman Galaxy’, attracting over 25K attendees and establishing the event as a key industry platform for showcasing Postman API vision and innovations. ### Marketing Consultant @ STRIVR Jan 2019 – Jan 2019 | San Francisco Bay Area Worked with marketing, sales, customer success and PR functions to develop user personas, create ideal customer profile and valuable use cases to enable better targeting of demand gen activities ### Global Marketing Program Manager @ YouTube Jan 2018 – Jan 2019 | San Francisco Bay Area • Managed global launch of YouTube Music in 20+ countries across LATAM, EMEA, and APAC regions, developing and implementing go-to-market frameworks that included SEO, SEM, ASO, Email, In-Product Notifications, and Social in collaboration with cross-functional teams including product, design, creative, and growth marketing. • Created consumer-centric migration strategy from Google Play Music to YouTube Music, ensuring subscriber retention through collaboration with product, design, and marketing teams, driving business and brand continuity. ### Sr. Product & Growth Marketing Manager @ Samsung Electronics Jan 2016 – Jan 2017 • Led team of 4 and managed double-digit million dollar budget to develop and execute acquisition and engagement GTM plans for the My Galaxy app, working alongside product, design, and marcomm teams, resulting in 5X increase in registered base. • Implemented insights-driven product improvements, growth and engagement strategies, enhanced marketing technology stack, managed website optimization, social media, SEO, SEM, ASO, and Universal App Campaigns (UAC), which boosted daily active users by 40% and significantly reduced acquisition costs by 66%. • Created a product marketing strategy from the ground up, leading to the receipt of 2 industry Awards. ### Consumer Marketing Manager - Product, Brand, Digital @ McDonald's Jan 2012 – Jan 2016 • Directed a team of 3 with a multimillion dollar budget to develop and execute go-to-market strategies for Core, McDelivery, and Breakfast businesses, resulting in double digit sales CAGR. • Led brand repositioning, product launches and insightful long-term marketing strategies resulting in double digit increase in sales of ‘Maharaja Mac’, and winning IAA award for national campaign. • Drove digital transformation and launched new eCommerce channels for McDelivery (website, mobile app, and social media channels) and led SEO and performance marketing, growing e-commerce revenue from 0 to 25%. ### Product Marketing Manager @ Bharti Airtel Limited Jan 2011 – Jan 2012 • Developed and executed acquisition strategy for postpaid and fixed-line products, leading a cross-functional team to achieve an increase in market share and received the CEO Certificate for highest ever acquisitions in the company. ### Lead Consultant - Marketing Analytics @ IBM Global Business Services Jan 2009 – Jan 2011 • Provided predictive pipeline analysis and detailed insights on business and marketing campaign performance to leadership in the CEEMEA region, enhancing decision-making for the Middle East, Africa, and EU markets. • Recognized by clients for exceptional leadership and collaboration skills, selected as Geo Community Leader to foster intra-geo collaboration and knowledge sharing. ### Marketing Manager @ Essar Telecom Retail Jan 2007 – Jan 2009 • Product Category Management: Responsible for revenue growth, GTM and partnerships for Prepaid Recharge product category • Cluster Sales Manager: Led a team of 2 ASMs and 120 store sales staff across 32 outlets to manage store sales & profitability Highlights: Awarded Best Area Operations Manager Certificate ### Research Associate - Intellectual Property Rights @ Evalueserve Jan 2004 – Jan 2005 Managed and executed patent drafting projects in various technological domains working with inventors and scientists ### Production & Design Engineer @ Larsen & Toubro Limited Jan 2003 – Jan 2004 Steered a 40 member team to manage shop floor operations of Heavy Engineering Workshop for Pressure vessels and worked as design engineer for pressure vessels ## Education ### MBA in Management of Services Faculty of Management Studies - University of Delhi ### Bachelor of Engineering in Production & Industrial Delhi College of Engineering ## Contact & Social - LinkedIn: https://linkedin.com/in/vineet-antil - Website: https://www.lightyearsjourney.xyz --- Source: https://flows.cv/vineetantil JSON Resume: https://flows.cv/vineetantil/resume.json Last updated: 2026-04-05