Led product design development across multiple web and mobile apps focused on sustainability and urban transformation, managing UI/UX workflows in Figma, conducting user interviews, and running usability testing to inform intuitive designs for emissions tracking, cost-of-living analysis, and urban navigation.

Collaborated with cross-functional teams of engineers, data scientists, marketing strategists, and product managers to develop scalable design systems and translate complex environmental and economic data into user-friendly, scalable interfaces, while maintaining accessibility and visual consistency across platforms.

Designed the official uTECH website, overseeing information architecture, responsive layouts, and visual branding to effectively communicate the platform’s mission and showcase its digital tools to partners and users.

Conducted and analyzed three user interview sessions to gather actionable insights, ensuring designs were user-centered and aligned with stakeholder goals.

Led the design of user-centered UI components and responsive wireframes to improve website structure, navigation, and overall usability - collaborating with developers to implement accessible design systems, streamline workflows, and ensure high-fidelity execution through comprehensive handoff documentation.

Optimized responsive WordPress pages for performance and aesthetics, improving load times and visual consistency across devices while aligning design decisions with user behavior and project goals.

Designed and prototyped Figma interfaces for AI-powered GTM playbooks, partnering closely with product managers and engineers to tailor solutions for B2B user needs and improve engagement across key workflows.

Developed wireframes, user flows, and storyboards to clearly communicate design vision, aligning with brand guidelines while iterating rapidly to elevate user experience in a high-velocity startup environment.

Collaborated with product managers and engineers to design and implement engaging product features and prototypes that align with the needs of the B2B audience, driving user engagement and satisfaction.

Demonstrated strong communication and teamwork skills, contributing to a dynamic, high-growth startup and fostering seamless collaboration across cross-functional teams.

Conducted thorough reviews and transcriptions of Connecticut Board of Pardons and Paroles recordings, ensuring the accuracy and completeness of audio data for research purposes.

Identified technical glitches and inconsistencies in recordings, compiling detailed reports and actionable insights to enhance data reliability and usability.

Developed and proposed user-focused strategies to optimize the recording and transcription process, aiming to improve overall accessibility and user experience.

Collaborated with a supervising professor, presenting findings and discussing methodologies to refine research practices and address key challenges.

Contributed to advancing research objectives by aligning technical insights with academic goals, demonstrating a strong commitment to quality and innovation.

Collaborated with a team of three interns to drive user acquisition, successfully recruiting over 100 students to sign up for RippleMatch services through strategic marketing initiatives.

Created and executed impactful social media campaigns using Adobe Creative Cloud, designing visually engaging posts that resonated with target audiences and drove user engagement.

Organized and hosted on-campus panel events, fostering direct interaction with students and promoting RippleMatch’s value proposition to increase brand visibility and adoption.

Encouraged over 50 students to actively apply to job listings on RippleMatch, utilizing targeted outreach and personalized recommendations to optimize engagement.

Analyzed campaign performance and user behavior to refine marketing strategies, ensuring continuous improvement in acquisition and retention efforts.