# Violet Z. > Senior UX/UI Designer | B2B SaaS products & internal tools | AI, Healthcare, Fintech, Consulting Location: Canada, Canada Profile: https://flows.cv/violetz I'm a product designer and problem solver with 8 years of end-to-end experience across data-driven SaaS platforms. I've worked across fintech, AI, Healthcare, e-commerce, and consulting, designing thoughtful solutions that balance user needs with business goals by applying systems thinking. From fast-paced startups to large enterprises, I thrive on solving complex challenges, particularly in emerging areas like AI, fintech, compliance, and data access control, through adaptable, user-centred thinking. I'm exceptionally skilled at breaking complex flows into actionable, intuitive designs. My design process is rooted in research and driven by a blend of technical understanding, user empathy, and strategic insight, resulting in impactful, scalable products. ## Work Experience ### Senior UX/UI Designer @ TSB Communications Jan 2025 – Present TSB Communications is a Vancouver-based startup running multiple in-house projects spanning PropTech, healthcare, and gaming products. Mainly working on: 1. Bella Virtual Staging — PropTech SaaS 2. Lab Online Booking System — Public Healthcare Platform ### Senior UX/UI Designer @ Self-Employed Jan 2024 – Present - Lead UX/UI design across multiple products and brands, driving end-to-end design from discovery to delivery. - Mentor junior designers and streamline design operations; use AI tools for faster ideation and concept validation. - Work closely with founders, executives, and cross-functional teams to align user insights with business goals and improve product cohesion. (Major clients are: Bella Virtual Staging, LOB, Enjoi Innovation Tech, DS Jewellery E-commerce) ### Product Research and Design @ enjoi Innovation Inc / enjoi Japan KK Jan 2023 – Jan 2024 | Vancouver, BC - Led UX development for a DEI(Diversity & Equity for Innovation) gamified consulting platform for employee training purposes. I managed project feasibility and facilitated UX Strategy workshops. - Conducted research by applying methods such as desk research, competitor analysis, interviews, card sorting, etc. - Developed storyboards, user flows, and wireframes, laying the design foundation for the startup’s product prototype. Helped attract significant investor interest and guided early-stage development. ### UX Designer @ Mastercard Jan 2023 – Jan 2023 | Vancouver, British Columbia, Canada - Design of AI/ML-powered cybersecurity web applications for anti-fraud, which brought in new customers and use cases after launch, generating millions in revenue. - Contributed to products like Rules Management and Case Management, as well as features such as Aggregate Threshold, CMS Tenancy Management, and the ability to reopen closed cases or disable auto-assignment. - The enhancements streamlined operational workflows for fraud analysts, improving user efficiency and reducing time spent on manual tasks. - Contributed to the design system and translated complex risk rules into intuitive interaction patterns, helping land new customers and generate millions in revenue. ### Product UX/UI Designer @ Buckzy Payments Inc. Jan 2022 – Jan 2023 | Toronto, ON - Led the design of 3 cross-border A2A (account-to-account) payment API products for financial institutions. - Developed design system from 0-1. collaborated closely with developers using React UI frameworks, making sure Figma designs, such as components, states, layouts and each naming, align with how the front-end is built - Designed massive complex features like single/batch payments with document uploading, invoicing, request to pay, profile management, adding and editing senders and receivers, account management, etc. - Collaborated closely with product managers to understand customer needs and worked with front-end developers to ensure high-quality design end-to-end development and execution. - Conducted UX audits using Mixpannel and heat mapping tools to identify friction points, optimize conversion paths, and validate design decisions. ### Webmaster @ Northbanq Jan 2020 – Jan 2022 | Vancouver, British Columbia, Canada Led website and UI redesigns for consumer-facing B2C platforms, ensuring consistent branding, identifying customer pain points through research, and collaborating with teams for effective brand communication. Analyzed A/B tests to drive data-backed improvements to page layouts and content hierarchy. ### UI/UX Designer @ YJ International Ltd. Jan 2019 – Jan 2020 | Richmond, British Columbia, Canada Led web and UI/UX design for the Brand Center, managing five company websites, creating marketing tools such as product demo videos and a support center, while also designing weekly promotions and Facebook ads for 20,000+ customers and coordinating with outsourcing teams for brand consistency. ### UI / Graphic Designer @ NAI Interactive Ltd Jan 2017 – Jan 2019 | Vancouver, Canada Area Defined UI issues and designed individual conference event pages while collaborating with the marketing team on video editing, website updates, infographics, banners, sales brochures, program guides, and online marketing materials. ### Interaction Designer Intern @ NetEase Jan 2014 – Jan 2014 | Hangzhou, Zhejiang, China Supported the design team in building features for the Yixin social networking app by designing end-to-end user interfaces for the 'add friends' feature, creating wireframes and prototypes, and collaborating with developers. ## Education ### Master of Design in Interaction Design Emily Carr University of Art and Design ### Bachelor of Arts - BA in Communication and Interactive Arts and Technology Simon Fraser University ## Contact & Social - LinkedIn: https://linkedin.com/in/-violetzhang - Portfolio: https://medium.com/@yjzviolet --- Source: https://flows.cv/violetz JSON Resume: https://flows.cv/violetz/resume.json Last updated: 2026-03-31