Leading Growth and Customer Engagement design within Raisin’s B2C pillar, driving product experiences that simplify wealth management for users across the EU, UK, and US while balancing business impact with clear, user-first design.

Led design for Monetisation packs driving growth & revenue for a platform serving over 317 million C2C and B2C users. I owned key areas like OLX Ad Packages, Seller Take Rate, Payment Gateway, and value-added services—building features with a long-term vision to enhance user empowerment, platform trust, and sustainable monetization as part of Pay & Ship unit.

Joined as an individual contributor focused on helping users stay on top of their finances through the Home feed on mobile and web. My key project—Multi-Activity Feed—became a core surface for product discovery, connecting users to features like Spaces, Crypto, Overdraft, Instalments, Money-in, Payments, and Statistics.

Over three incredible years, I led design across on-demand (GoMart, GoFresh) and entertainment (GoPlay) verticals, managing a cross-functional team of 6—including product designers, researchers, writers, and visual designers—while also supporting for hiring and onboarding.

On the grocery side, I worked on GoMart (B2C grocery for users), GoFresh (B2B grocery for merchants), and backend touchpoints like the Shopper and Driver apps. On the entertainment front, I led design for GoPlay—Indonesia’s leading OTT platform—across iOS, Android, and Smart TVs, integrating SVOD, AVOD, TVOD models, and unique content bundles via GoClub.

Redesigned Hike’s AR camera and content consumption experiences (stories & timeline), and filed my first IP around a media recommendation engine. I also took multiple new features from 0→1—including Hikemoji (personalized avatars), LiveDraw (real-time video call doodling with face detection), Hike Discover (3rd-party content), and the Hike 5.0 website.