# Vitali K. > FDE @ VAPI | MarTech & Data Architect | Principal Engineer | ex-Autodesk Tech Lead for Web Analytics Engineering Team | Built & Scaled Apps to 4K+ Users | Founded FunnelGraph โ€“ Privacy-First Analytics Copilot Location: San Francisco, California, United States Profile: https://flows.cv/vitalik ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ ๐ˆ๐ง๐ฌ๐ฉ๐ž๐œ๐ญ๐จ๐ซ with over ๐Ÿ,๐Ÿ•๐ŸŽ๐ŸŽ ๐ฎ๐ฌ๐ž๐ซ๐ฌ across Chrome, Firefox, and Edge ๐‹๐จ๐จ๐ค๐ž๐ซ ๐’๐ญ๐ฎ๐๐ข๐จ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐จ๐ซ used by over ๐Ÿ’,๐ŸŽ๐ŸŽ๐ŸŽ ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€, featured on MeasureSchool (190k+ subscribers on YT). Led the entire Web Analytics Platform at Autodesk for over 4 years, across 250+ web properties; deep technical knowledge and business intelligence focus; vast experience in leading and managing cross-functional teams. Recently launched ๐…๐ฎ๐ง๐ง๐ž๐ฅ๐†๐ซ๐š๐ฉ๐ก ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ ๐‚๐จ๐ฉ๐ข๐ฅ๐จ๐ญ, a privacy-first, vendor-agnostic AI assistant that connects seamlessly to ๐†๐€๐Ÿ’, ๐€๐๐จ๐›๐ž ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ, and ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ via the MCP protocol. The goal: enable professionals to collaborate with data through intelligent reasoning and continuously personalized insights. - https://funnelgraph.ai Created ๐‹๐จ๐จ๐ค๐ž๐ซ ๐’๐ญ๐ฎ๐๐ข๐จ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐จ๐ซ, used by over ๐Ÿ’,๐ŸŽ๐ŸŽ๐ŸŽ ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€ to build, visualize, and optimize funnel reports directly inside Looker Studio. The platform extends native GA4 and API capabilities with step-by-step funnel configuration, interactive visualizations, and privacy-first architecture. - https://true-metrics.com/data-studio-connector-funnelgraph Built the MarTech devtool ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ ๐ˆ๐ง๐ฌ๐ฉ๐ž๐œ๐ญ๐จ๐ซ, a cross-browser analytics debugging and QA extension with more than ๐Ÿ,๐Ÿ•๐ŸŽ๐ŸŽ ๐š๐œ๐ญ๐ข๐ฏ๐ž ๐ฎ๐ฌ๐ž๐ซ๐ฌ across Chrome, Firefox, and Edge. The tool enables teams to audit, validate, and automate tests for analytics instrumentation across large-scale sites. - https://chrome.google.com/webstore/detail/analytics-inspector/dopkjjecbigomblmonkbbadicpbehdgh - https://addons.mozilla.org/en-US/firefox/addon/analytics-inspector/ - https://microsoftedge.microsoft.com/addons/detail/analytics-inspector/jnkebldapflcnlbknpjndjifhbmphdom At ๐€๐ฎ๐ญ๐จ๐๐ž๐ฌ๐ค, led the re-architecture of the global analytics infrastructure spanning ๐Ÿ๐Ÿ“๐ŸŽ+ ๐ฐ๐ž๐› ๐ฉ๐ซ๐จ๐ฉ๐ž๐ซ๐ญ๐ข๐ž๐ฌ, implementing first-party and server-side tracking pipelines on ๐€๐–๐’ and ๐“๐ž๐š๐ฅ๐ข๐ฎ๐ฆ to increase data accuracy, scalability, and observability. Founded ๐“๐ซ๐ฎ๐ž๐Œ๐ž๐ญ๐ซ๐ข๐œ๐ฌ, a digital analytics consultancy serving global clients including ๐๐Œ๐– ๐‚๐ก๐ข๐ง๐š, ๐ƒ๐ž๐ฎ๐ญ๐ฌ๐œ๐ก๐ž ๐“๐ž๐ฅ๐ž๐ค๐จ๐ฆ, and ๐‘๐ž๐ ๐๐ฎ๐ฅ๐ฅ. Directed cross-regional teams delivering enterprise-grade tracking blueprints, data governance, and performance measurement frameworks. - https://true-metrics.com/ ## Work Experience ### Forward Deployed Engineer @ Vapi Jan 2025 โ€“ Present | San Francisco, California, United States Working on the best Voice AI platform. ### Principal Software Development Engineer / Tech Lead @ Autodesk Jan 2024 โ€“ Jan 2025 | San Francisco, California, United States As Principal Software Development Engineer, I was responsible for the entire Web Analytics Platform at Autodesk across 250+ web properties. I led the web analytics instrumentation team coordinating at Director and VP level. Responsible for the entire web analytics infrastructure across 250+ web properties, modernizing data collection through first-party solutions. Uphold high level of engineering excellence focusing on building reliable, privacy-compliant systems. ๐——๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€-๐—ณ๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป with product, marketing, and data teams to align business goals with technical execution. Introducing AI-driven assistant tools to increase quality, productivity and standardization of workflows. ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐—ฏ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ, providing technical direction, mentorship, and strategic oversight across all web analytics projects and communication with stakeholders. ๐—ฆ๐˜‚๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜: Acting as the company-wide authority for data collection, tracking, and third-party tag/pixel instrumentation, balancing performance, compliance, and accuracy. ๐—”๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ & ๐—œ๐—ป๐—ณ๐—ฟ๐—ฎ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ: Designing front-end and back-end solutions that handle tens of millions of requests per day, ensuring scalability, stability, and data quality across Autodeskโ€™s global web ecosystem. ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: Scaled the web analytics platform to support 300+ million monthly tracking requests, achieving high reliability through multi-region deployment, automatic failover, and proactive monitoring. ### Principal Web Analytics Engineer / Engineering Lead @ Autodesk Jan 2021 โ€“ Jan 2024 | San Francisco, California, United States As Principal Web Analytics Engineer, I led the design, development, and scaling of Autodeskโ€™s client-side analytics platform used across over 250+ web properties, ensuring global reliability, privacy compliance, and technical excellence at massive scale. ๐—Ÿ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป of Autodeskโ€™s client-side tracking platform Tealium, overseeing architecture, performance optimization, and feature expansion. ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฎ ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€-๐—ณ๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ responsible for client-side analytics integrations across ๐Ÿฎ๐Ÿฑ๐Ÿฌ+ ๐—ฑ๐—ผ๐—บ๐—ฎ๐—ถ๐—ป๐˜€ and ๐Ÿฒ๐Ÿฌ+ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด and ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐˜ƒ๐—ฒ๐—ป๐—ฑ๐—ผ๐—ฟ๐˜€. ๐—ฅ๐—ฒ-๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฐ๐—ผ๐—ฟ๐—ฒ ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ผ๐—ป๐—ฒ๐—ป๐˜๐˜€, improving performance, stability, and scalability to support over ๐—ต๐—ฎ๐—น๐—ณ ๐—ฎ ๐—ฏ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐˜€ per month. Owned the ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐—ฐ๐˜† ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ implementation, ensuring adherence to ๐—š๐——๐—ฃ๐—ฅ (EU), ๐—–๐—–๐—ฃ๐—” (California), ๐—ฃ๐—œ๐—ฃ๐—˜๐——๐—” (Canada), and Chinese data localization regulations. ๐—Ÿ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ with cross-regional presence in PST, CST, and IST time zones to ensure 24/7 development coverage, operational stability, and alignment on architectural direction. ### Senior Digital Analytics Consultant @ Autodesk Jan 2019 โ€“ Jan 2021 | San Francisco, California, United States As Senior Digital Analytics Consultant, I supported Autodeskโ€™s global analytics initiatives by enabling reporting, insights, and data-driven decision-making across multiple departments. I partnered with cross-functional teams to translate business objectives into measurable tracking solutions and provided technical guidance to ensure consistent and reliable data collection across all platforms. ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜, ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด, ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐˜๐—ฒ๐—ฎ๐—บ๐˜€ to define tracking requirements, analytics concepts, and data blueprints for key Autodesk web properties. ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ ensuring alignment between business goals and analytics implementation across ๐—”๐—ฑ๐—ผ๐—ฏ๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€, ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€, and ๐—ง๐—ฒ๐—ฎ๐—น๐—ถ๐˜‚๐—บ. ๐—Ÿ๐—ฒ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜ƒ๐—ฎ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฒ๐—ณ๐—ณ๐—ผ๐—ฟ๐˜๐˜€, performing detailed QA and manual testing to verify data accuracy and consistency in production environments. ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ถ๐—ป๐˜๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฑ๐—ฎ๐˜€๐—ต๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐˜€ and ad hoc analyses to deliver actionable insights for stakeholders and senior management in ๐—”๐—ฑ๐—ผ๐—ฏ๐—ฒ ๐—ช๐—ผ๐—ฟ๐—ธ๐˜€๐—ฝ๐—ฎ๐—ฐ๐—ฒ, ๐—Ÿ๐—ผ๐—ผ๐—ธ๐—ฒ๐—ฟ ๐—ฆ๐˜๐˜‚๐—ฑ๐—ถ๐—ผ, ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐—•๐—œ, and ๐—ง๐—ฎ๐—ฏ๐—น๐—ฒ๐—ฎ๐˜‚ ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ๐˜€ on interpreting analytics data and building custom reports, enhancing the organizationโ€™s overall analytics capability. ### Founder @ FunnelGraph Analytics Copilot Jan 2025 โ€“ Jan 2025 | San Francisco, California, United States Privacy-first AI assistant for Web and Mobile Analytics and Digital Analytics Consulting ### Technical Co-Founder @ Producer AI Jan 2024 โ€“ Jan 2024 | San Francisco, California, United States Exploring the ways of building a robust infrastructure for video creation with the help of your Digital Twin ### Founder & Director of Digital Analytics @ TrueMetrics LLC Jan 2016 โ€“ Jan 2020 | San Francisco Bay Area As Founder and Director of TrueMetrics, I built and led an international analytics consulting and engineering company specializing in enterprise-scale web and mobile analytics integrations. Under my leadership, TrueMetrics operated across three regions, the United States, Germany, and Ukraine, delivering advanced tracking and data architecture solutions for Fortune 500 clients and global brands. ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ๐—ฑ ๐—ง๐—ฟ๐˜‚๐—ฒ๐— ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€ from concept to an international analytics consultancy, managing operations across the U.S., Germany, and Ukraine. ๐—•๐˜‚๐—ถ๐—น๐˜ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฑ ๐—ฎ ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€-๐—ฟ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐˜๐—ฒ๐—ฎ๐—บ of 10+ engineers, an engineering manager, and two analytics consultants, overseeing technical delivery, team structure, and client success. ๐—˜๐˜€๐˜๐—ฎ๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฑ ๐—ฒ๐˜…๐—ฐ๐—น๐˜‚๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐˜€ with leading analytics vendors, including ๐—ช๐—ฒ๐—ฏ๐˜๐—ฟ๐—ฒ๐—ธ๐—ธ (now Mapp Intelligence), serving as their ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ for the U.S. and Canada. ๐—Ÿ๐—ฒ๐—ฑ ๐—ณ๐˜‚๐—น๐—น ๐—บ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—ถ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป for ๐—ง-๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ๐˜€ ๐— ๐˜‚๐—น๐˜๐—ถ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ / ๐——๐—ฒ๐˜‚๐˜๐˜€๐—ฐ๐—ต๐—ฒ ๐—ง๐—ฒ๐—น๐—ฒ๐—ธ๐—ผ๐—บ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ, covering flagship apps such as: ๐˜”๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ต๐˜ข๐˜š๐˜ฑ๐˜ฐ๐˜ณ๐˜ต, ๐˜”๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ต๐˜ข๐˜”๐˜ถ๐˜ด๐˜ช๐˜ฌ 360, ๐˜›๐˜ฆ๐˜ญ๐˜ฆ๐˜ฌ๐˜ฐ๐˜ฎ ๐˜”๐˜ข๐˜ช๐˜ญ, ๐˜”๐˜ฆ๐˜ช๐˜ฏ๐˜”๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ต๐˜ข. ๐˜”๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ต๐˜ข ๐˜Š๐˜ญ๐˜ฐ๐˜ถ๐˜ฅ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐—ฑ ๐—ฎ๐˜€ ๐—ฝ๐—ฟ๐—ถ๐—ป๐—ฐ๐—ถ๐—ฝ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜, defining tagging frameworks, data layer specifications, and multi-platform tracking integrations using ๐—ง๐—ฒ๐—ฎ๐—น๐—ถ๐˜‚๐—บ, ๐—”๐—ฑ๐—ผ๐—ฏ๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€, ๐—ช๐—ฒ๐—ฏ๐˜๐—ฟ๐—ฒ๐—ธ๐—ธ, ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€, and ๐—˜๐—ฐ๐—ผ๐—ป๐—ฑ๐—ฎ. ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—ถ๐—ป๐˜€๐˜๐—ฟ๐˜‚๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ including ๐—ฅ๐—ผ๐—ฑ๐—ฎ๐—ป + ๐—™๐—ถ๐—ฒ๐—น๐—ฑ๐˜€, ๐—ฃ๐—š&๐—˜ (Pacific Gas & Electric), and ๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—•๐—ฎ๐—ป๐—ธ ๐—ผ๐—ณ ๐—ข๐—บ๐—ฎ๐—ต๐—ฎ, improving data governance and marketing performance insights. ### Senior Consultant Digital Analytics @ T-Systems Multimedia Solutions GmbH Jan 2016 โ€“ Jan 2020 | Dresden, Saxony, Germany Responsible for Adobe Analytics, Adobe DTM, Tealium iQ and Webtrekk Q3 tracking integration on mobile apps, as well as creation of advanced tracking strategies and web & mobile debugging solutions. ### Webtrekk c/o TrueMetrics LLC - Rep. Partner in North America @ Webtrekk Jan 2016 โ€“ Jan 2019 | San Francisco Bay Area ### Digital Analytics Technical Lead (ext) @ CMO Labs Jan 2016 โ€“ Jan 2018 | San Francisco Bay Area Digital Analytics Technical Lead โ€“ Consulting, support and technical integration of various analytics and marketing data technology systems including Tealium, Webtrekk Digital Intelligent Suite, Google Analytics, Google Tag Manager, Adobe SiteCatalyst, etc. ### Digital Analytics Consultant / Team Lead @ diconium marketing Jan 2014 โ€“ Jan 2016 | Stuttgart, Baden-Wรผrttemberg, Germany As the first member of the Digital Analytics team at an enterprise agency with over 700 engineers, I built the team, established technical and consulting workflows, and led the delivery of analytics infrastructure and ROI optimization projects for major enterprise clients such as ๐—šรถ๐—ฟ๐˜๐˜‡, and ๐—˜๐—ป๐—ฑ๐—ฟ๐—ฒ๐˜€๐˜€+๐—›๐—ฎ๐˜‚๐˜€๐—ฒ๐—ฟ. ๐—๐—ผ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐˜ and built diconiumโ€™s Digital Analytics team from the ground up, later serving as team lead overseeing 12 consultants and multiple client engagements. ๐—Ÿ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—ถ๐—ป๐˜€๐˜๐—ฟ๐˜‚๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ for Red Bullโ€™s global intranet ecosystem, coordinating with Red Bullโ€™s IT, engineering, and program management teams. ๐—”๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ using Webtrekk, Tealium iQ, Adobe Analytics, Google Analytics, and comScore, ensuring accurate and compliant data collection. ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ๐˜€ to ensure timely delivery of technical solutions and alignment with client KPIs and business goals. ๐—•๐˜‚๐—ถ๐—น๐˜ ๐—ฑ๐—ถ๐—ฐ๐—ผ๐—ป๐—ถ๐˜‚๐—บโ€™๐˜€ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐˜๐—ฒ๐—ฎ๐—บ from scratch, growing it to 12 consultants and establishing the companyโ€™s analytics service line. ๐—˜๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ๐—ฑ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐˜๐—ผ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฅ๐—ข๐—œ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป through precise data collection, conversion tracking, and performance analysis. ### Tech Lead Hosting Services & Web Development / Founding Engineer @ appcom interactive GmbH Jan 2008 โ€“ Jan 2014 | Dรผsseldorf, North Rhine-Westphalia, Germany As a founding engineer of appcom interactive GmbH (and appcom marketing GmbH), I helped grow the company from a single-client operation into a leading web and mobile development agency in North Rhine-Westphalia. I built and led a multidisciplinary team of 15 developers, designers, and marketing specialists, delivering large-scale digital solutions for enterprise clients, publishers, and public-sector organizations. ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ, ๐—ต๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐˜‚๐—ฝ, scaling from a single project to a full-service digital agency with 15 employees and over 150 managed clients. ๐—•๐˜‚๐—ถ๐—น๐˜ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ถ๐—ป๐˜๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐—ฝ๐—ฟ๐—ถ๐˜€๐—ฒ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐˜€, including ๐—Ÿ๐—šโ€™๐˜€ ๐—ฒ-๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด platform with interactive modules, video-based learning, and automated certification. ๐—Ÿ๐—ฒ๐—ฑ ๐—ฎ๐—น๐—น ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ including web development, mobile development, hosting infrastructure, and client delivery. ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฑ ๐—ฐ๐—น๐—ผ๐˜‚๐—ฑ ๐—ต๐—ผ๐˜€๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ supporting 150+ clients, ensuring uptime, scalability, and data security across multiple environments. ๐—”๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฑ ๐—ณ๐˜‚๐—น๐—น-๐˜€๐˜๐—ฎ๐—ฐ๐—ธ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ for web and mobile applications using PHP (Joomla, Typo3, WordPress, Drupal), Angular, React, Swift, and React Native. ### Speaker for subject lecture "Web Engineering" @ Hochschule Dรผsseldorf (HSD) University of Applied Sciences Jan 2012 โ€“ Jan 2012 | Dรผsseldorf / Germany ## Education ### Master of Business Administration - MBA in International Finance, IT Concentration Jessup University ### Bachelor of Applied Science (B.A.Sc.) in Computer Science Dรผsseldorf University of Applied Sciences ## Contact & Social - LinkedIn: https://linkedin.com/in/vitalikorezki - Portfolio: https://true-metrics.com - Portfolio: https://quarcum.org --- Source: https://flows.cv/vitalik JSON Resume: https://flows.cv/vitalik/resume.json Last updated: 2026-04-10