Product Owner responsible for enterprise digital experience platforms, analytics, and optimization, owning roadmap, backlog, and governance across Adobe Experience Manager (AEM), Adobe Analytics, and Adobe Target. Partner with IT, Digital Marketing, UX, and Engineering leadership to translate business and marketing strategy into scalable digital capabilities, measurable outcomes, and continuously optimized customer experiences.

Key Responsibilities & Impact

Own and prioritize the digital platform roadmap, backlog, and delivery for AEM-based web and content platforms within complex enterprise environments.

Define and operationalize digital analytics strategy, KPI frameworks, and success metrics using Adobe Analytics to guide product decisions, investment prioritization, and performance reporting.

Embed measurement, data layer, and analytics requirements into solution design to ensure experiences are measurable by design.

Enable experience optimization, A/B testing, and personalization using Adobe Target to validate assumptions, reduce delivery risk, and improve conversion and engagement.

Partner with UX and design teams on experience design, information architecture, and usability, ensuring insights translate into actionable product improvements.

Establish platform standards, governance models, and best practices to support scalability, brand consistency, security, and long-term maintainability.

Deliver digital solutions for major automotive OEMs and Tier-1 automotive suppliers, operating within regulated, global, and multi-brand enterprise ecosystems.

Collaborate across vendors, internal teams, and stakeholders to align digital strategy, marketing strategy, and IT governance with business outcomes.

Acted as the liaison between the tech teams and design team throughout the sprint or build cycles

Conducted in-depth market research and competitive analysis to identify emerging trends and opportunities.

Created and prioritized a list of features and requirements and communicated them clearly between various teams. Maximized the product's value by prioritizing requirements.

Monitored the product's progress at every stage, from the beginning until delivery.

Developed a design process that emphasizes upfront consideration of technical requirements, leading to a more efficient workflow and improved stakeholder satisfaction.

Led and conducted Design UATs (User Acceptance Testing), complete test cases, and drive insights around experiences. Used design-lead thinking to communicate technical constraints and other project requirements

Developed and documented a comprehensive component library for NYL.com Design Language System (DLS).

Managed day-to-day design production in NYL content management system (Adobe Experience Manager), leveraging emerging design system to maintain brand consistency for all digital properties across various viewports

Collaborated with other product managers to translate business requirements into clear and concise user stories, performed grooming of stories in the backlog ensuring the design team fully grasps the acceptance criteria and business value.

Built relationships between design and development team members to ensure an understanding of their processes/needs with the ability to translate those into a backlog story.

Deployed technical skills to produce high-quality designs and prototypes.

Was responsible for the design and specification of new products and enhancing existing products. Created product strategies, worked with customers and stakeholders to define requirements and features, and directed outsourced and globally distributed development teams.

Mitigated project risks and roadblocks, including scope creep, quality concerns, etc. by communicating clearly with client stakeholders and internal teams and escalating appropriately.

Developed project plans and work breakdowns. Manage project milestones and task breakdowns with internal and external teams.

Used organizational, communication, and analysis skills to translate requirements into technical, functional, and non-functional specifications.

Introduced scrum and led daily stand-up meetings, planning and grooming sessions, retrospectives, and demos, significantly improving product development and quality.

Implemented self-organizing principles to improve the efficiency of teams.

Implemented and tracked the progress of new process enhancements, along with regular reporting and stats, to increase the efficiency and stability of build teams to meet their scrum goals.

Created and updated dashboard to enable tracking and reporting to provide visibility on product & sprint backlogs and communicate team velocity and sprint/release progress.

Pared down futures list by 50% to enable more rapid development of the critical product.

Revamped engineering processes and development practices implementing weekly code reviews, readability guidelines, timeline estimates, and regular bug triaging.

Led a project to redesign the app and develop a new domain-driven approach that improved the architecture and code of the app.

Designed interactive wireframes and built initial prototype / minimum viable product, allowing users to quickly define the future and establish collaboration with a team of developers.

Designed, developed, and maintained fully functional responsive websites and microsites based on business requirements using content management systems (AEM, WordPress) and HTML5, CSS3, SASS, Bootstrap, JavaScript, jQuery, Angular, React in agile environment.

Performed web application prototyping, coded HTML emails for advertisement and marketing purposes.

Participated in projects in all stages of the product life cycle. Created wireframes with Balsamiq and prototypes with Sketch at the initial stages of UI development. Documented UI best practices and code standards.

Designed and built employee collaboration portals that improved the efficiency of company process.

Created infrastructure and UI design, coded, customized, and deployed several SharePoint intranet portals (companywide, DTE, PGNNE, CSP, GM) that allowed sharing resources and collaboration among various departments of company with internal microsite for each department (HR, Technology, Marketing, etc.). Performed test driven development, testing, user training and support.

Designed and participated in implementation of Plant Production Floor Reporting system for a major automotive supplier: prototyped (Sketch), wrote scripts for data population to model plant data (SQL), coded front-end UI for reporting and analyzing of all aspects of plant production using Razor, Angular, React.

Built searchable, sortable career section of global responsive site for the major automotive supplier company that allowed to add and maintain a searchable and sortable list of recent jobs posted in various geographical locations within a company.

Was responsible for publishing all media content for GM marketing initiatives. Created and customized Adobe CQ / AEM templates pages, for General Motors brand media sites.

Created system requirements, tracked implementation, wrote job aids, performed user acceptance and smoke testing and user training.

Led initiative and implement AEM group-based security policies that enabled permission-based publishing within AEM for the GM Media Online portal.

Initiated, designed, implemented features for video portal that saved 1.2M annually.

Instituted a documentation strategy of infrastructure using a wiki as the backbone that allowed the team to keep the information up to date immediately and provided a single point of contact for information related to a media group that is typically spread throughout the organization.

Engaged in the redesign of brand landing pages and building a localization tagging system to display local content based on user geolocation. Built various sites for the GM marketing team. Performed year-model-change publishing.

Participated in the design, development, publishing, deployment, and updates of the content of GM Retiree Portal, GM Heritage Center, GM Racing center, and annual and quarterly earnings announcements. Collected, analyzed, and reported GM ignition recall media data.

Identified and created business continuity and disaster recovery plans for the corporate business assets.

Participated in product development for global digital solutions at General Motors Corporation, including website UX/UI, software product design, media asset management, agile development, and sprint planning, timelines, requirements, UAT, and performance metrics.

Coordinating project teams in the USA, Brazil, Germany, Colombia, and China to ensure that goals are met and that software products are delivered to high-quality standards.