# Vitaly G.

> Technical Product Owner | Digital Analytics & AEM | Adobe Analytics, UX/UI | Enterprise Web Platforms

Location: Detroit Metropolitan Area, United States
Profile: https://flows.cv/vitalyg

Technical Product Owner and Digital Analytics professional with 10+ years of experience supporting enterprise web platforms, analytics, and customer experience optimization initiatives across complex, regulated environments.

I specialize in bridging business objectives, analytics insights, and technical delivery, partnering closely with engineering, UX, marketing, and executive stakeholders to drive measurable outcomes across large-scale digital ecosystems.

Core strengths include:

Technical Product Ownership for enterprise web platforms

Digital analytics strategy and implementation (Adobe Analytics)

Adobe Experience Manager (AEM) platform collaboration

UX/UI optimization and experimentation support

KPI definition, measurement frameworks, and executive reporting

Translating data into clear product and optimization decisions

At New York Life Insurance, I contributed to modern product development initiatives within a large enterprise environment, applying Agile delivery practices and working closely with cross-functional teams to align platform capabilities with business and customer needs. My work emphasized structured execution, stakeholder alignment, and delivery within complex governance models.

Previously, at Sprintendo - Auros Knowledge Systems, I supported product and delivery initiatives across fast-moving, multi-stakeholder environments. This experience strengthened my ability to manage ambiguity, mitigate delivery risk, and translate technical constraints into actionable product decisions—skills that continue to inform my enterprise-focused approach today.

I’ve consistently worked in matrixed organizations where clarity, prioritization, and execution matter more than buzzwords. My focus is on building scalable solutions, improving digital performance, and enabling teams to make data-informed product decisions.

Tools & platforms

Adobe Analytics • Adobe Experience Manager (AEM) • Tag Management • Experimentation & Optimization • Agile / Scrum • Azure DevOps • Enterprise CMS • UX/UI Collaboration

OPPORTUNITIES

Open to US-based W-2 or direct long-term contract roles.
Preference for direct engagement with hiring organizations or internal recruiters.

## Work Experience
### Product Owner | Digital Analytics @ EJKJ
Jan 2024 – Present
Product Owner responsible for enterprise digital experience platforms, analytics, and optimization, owning roadmap, backlog, and governance across Adobe Experience Manager (AEM), Adobe Analytics, and Adobe Target. Partner with IT, Digital Marketing, UX, and Engineering leadership to translate business and marketing strategy into scalable digital capabilities, measurable outcomes, and continuously optimized customer experiences.

Key Responsibilities & Impact

Own and prioritize the digital platform roadmap, backlog, and delivery for AEM-based web and content platforms within complex enterprise environments.

Define and operationalize digital analytics strategy, KPI frameworks, and success metrics using Adobe Analytics to guide product decisions, investment prioritization, and performance reporting.

Embed measurement, data layer, and analytics requirements into solution design to ensure experiences are measurable by design.

Enable experience optimization, A/B testing, and personalization using Adobe Target to validate assumptions, reduce delivery risk, and improve conversion and engagement.

Partner with UX and design teams on experience design, information architecture, and usability, ensuring insights translate into actionable product improvements.

Establish platform standards, governance models, and best practices to support scalability, brand consistency, security, and long-term maintainability.

Deliver digital solutions for major automotive OEMs and Tier-1 automotive suppliers, operating within regulated, global, and multi-brand enterprise ecosystems.

Collaborate across vendors, internal teams, and stakeholders to align digital strategy, marketing strategy, and IT governance with business outcomes.

### Product Owner / Senior AEM Designer @ New York Life Insurance Company
Jan 2023 – Jan 2024 | New York, United States
Acted as the liaison between the tech teams and design team throughout the sprint or build cycles
Conducted in-depth market research and competitive analysis to identify emerging trends and opportunities.
Created and prioritized a list of features and requirements and communicated them clearly between various teams. Maximized the product's value by prioritizing requirements.
Monitored the product's progress at every stage, from the beginning until delivery.
Developed a design process that emphasizes upfront consideration of technical requirements, leading to a more efficient workflow and improved stakeholder satisfaction.
Led and conducted Design UATs (User Acceptance Testing), complete test cases, and drive insights around experiences. Used design-lead thinking to communicate technical constraints and other project requirements
Developed and documented a comprehensive component library for NYL.com Design Language System (DLS). 
Managed day-to-day design production in NYL content management system (Adobe Experience Manager), leveraging emerging design system to maintain brand consistency for all digital properties across various viewports
Collaborated with other product managers to translate business requirements into clear and concise user stories, performed grooming of stories in the backlog ensuring the design team fully grasps the acceptance criteria and business value. 
Built relationships between design and development team members to ensure an understanding of their processes/needs with the ability to translate those into a backlog story. 
Deployed technical skills to produce high-quality designs and prototypes.

### Product Manager @ Sprinto
Jan 2019 – Jan 2023 | Troy, Michigan, United States
Was responsible for the design and specification of new products and enhancing existing products. Created product strategies, worked with customers and stakeholders to define requirements and features, and directed outsourced and globally distributed development teams. 
Mitigated project risks and roadblocks, including scope creep, quality concerns, etc. by communicating clearly with client stakeholders and internal teams and escalating appropriately.
Developed project plans and work breakdowns. Manage project milestones and task breakdowns with internal and external teams.
Used organizational, communication, and analysis skills to translate requirements into technical, functional, and non-functional specifications.
Introduced scrum and led daily stand-up meetings, planning and grooming sessions, retrospectives, and demos, significantly improving product development and quality.
Implemented self-organizing principles to improve the efficiency of teams.
Implemented and tracked the progress of new process enhancements, along with regular reporting and stats, to increase the efficiency and stability of build teams to meet their scrum goals.
Created and updated dashboard to enable tracking and reporting to provide visibility on product & sprint backlogs and communicate team velocity and sprint/release progress.
Pared down futures list by 50% to enable more rapid development of the critical product.
Revamped engineering processes and development practices implementing weekly code reviews, readability guidelines, timeline estimates, and regular bug triaging.
Led a project to redesign the app and develop a new domain-driven approach that improved the architecture and code of the app. 
Designed interactive wireframes and built initial prototype / minimum viable product, allowing users to quickly define the future and establish collaboration with a team of developers.

### User Interface developer / Frontend Developer @ Entrega Systems Group, Inc.
Jan 2011 – Jan 2019 | Troy, Michigan, United States
Designed, developed, and maintained fully functional responsive websites and microsites based on business requirements using content management systems (AEM, WordPress) and HTML5, CSS3, SASS, Bootstrap, JavaScript, jQuery, Angular, React in agile environment. 
Performed web application prototyping, coded HTML emails for advertisement and marketing purposes.
Participated in projects in all stages of the product life cycle. Created wireframes with Balsamiq and prototypes with Sketch at the initial stages of UI development. Documented UI best practices and code standards.
Designed and built employee collaboration portals that improved the efficiency of company process.
Created infrastructure and UI design, coded, customized, and deployed several SharePoint intranet portals (companywide, DTE, PGNNE, CSP, GM) that allowed sharing resources and collaboration among various departments of company with internal microsite for each department (HR, Technology, Marketing, etc.). Performed test driven development, testing, user training and support. 
Designed and participated in implementation of Plant Production Floor Reporting system for a major automotive supplier: prototyped (Sketch), wrote scripts for data population to model plant data (SQL), coded front-end UI for reporting and analyzing of all aspects of plant production using Razor, Angular, React.
Built searchable, sortable career section of global responsive site for the major automotive supplier company that allowed to add and maintain a searchable and sortable list of recent jobs posted in various geographical locations within a company.

### Business Analyst, UI developer, Frontend developer @ General Motors
Jan 2015 – Jan 2019 | Detroit, MI
Was responsible for publishing all media content for GM marketing initiatives. Created and customized Adobe CQ / AEM templates pages, for General Motors brand media sites. 
Created system requirements, tracked implementation, wrote job aids, performed user acceptance and smoke testing and user training.
Led initiative and implement AEM group-based security policies that enabled permission-based publishing within AEM for the GM Media Online portal. 
Initiated, designed, implemented features for video portal that saved 1.2M annually.
Instituted a documentation strategy of infrastructure using a wiki as the backbone that allowed the team to keep the information up to date immediately and provided a single point of contact for information related to a media group that is typically spread throughout the organization. 
Engaged in the redesign of brand landing pages and building a localization tagging system to display local content based on user geolocation. Built various sites for the GM marketing team. Performed year-model-change publishing. 
Participated in the design, development, publishing, deployment, and updates of the content of GM Retiree Portal, GM Heritage Center, GM Racing center, and annual and quarterly earnings announcements.  Collected, analyzed, and reported GM ignition recall media data.
Identified and created business continuity and disaster recovery plans for the corporate business assets.
Participated in product development for global digital solutions at General Motors Corporation, including website UX/UI, software product design, media asset management, agile development, and sprint planning, timelines, requirements, UAT, and performance metrics.
Coordinating project teams in the USA, Brazil, Germany, Colombia, and China to ensure that goals are met and that software products are delivered to high-quality standards.

### UI Front end developer, Business Analyst @ General Motors
Jan 2011 – Jan 2019 | Detroit Metropolitan Area
Performed UI/UX prototyping and design, developed UI, page flow, implemented web metrics and analytics of the first-ever vehicle online purchasing system Shop Click Drive built for General Motors Dealer Network that boosted sales by 60% by delivering online purchases, sales leads, generating sales of accessories and financial incentives (various insurance coverage).
Initiated and launched issue tracking and an agile project management system that increased productivity and enabled better task visibility and prioritization. Deployed, and trained employees, and participated in its integration with the company's proprietary time tracking system to improve project time tracking and reporting to clients.
Built about 30 microsites hosting various media supporting GM dealer operations.
Developed product requirements. Documented code and software design approach. Performed code refactoring. 
Was responsible for leading brand-related UI design and coding. 
Determined key performance indicators (KPI) for software analytics. Implemented code for web metrics tracking and reporting (Adobe Analytics (Omniture), Google Analytics). Created and presented web analytics reports.
Performed testing of visual and structural parts of the software UI.
Was responsible for code deployment to staging and production environment.
Designed and built in AEM sites that supply GM auto dealers with marketing and media material: PrShowroom (brand-related marketing material for gm dealership network), SCD Dealer Info (support material for gm brands and Shop Click Drive), SCD Dealer Adkit (creative resources for marketing SCD: logo, banners, videos, coupons), SCD Dealer Certified Pre-Owned Vehicle. Created prototype for GM Dealer admin panel.

### Business Analyst, Lead UI Developer @ General Motors
Jan 2014 – Jan 2019
Created and customized Adobe CQ / AEM templates pages, for General Motors brand media sites.
Initiated a project, designed and coded video players used by GM Media Online to enable download media with highest HD resolution that saved $2.5M within first 3 years of usage. Coded Brightcove playlist video players used within Adobe CQ / AEM to enable various directional rotations and video selection within a playlist.
Initiated, wrote system requirements and job aids, tracked implementation, performed user acceptance testing and user training in order to implement: AEM grouped based security policies that enabled permission-based publishing within GM Media Online and user impersonation within AEM for GM Intranet portal (Socrates) that allowed testing role/location/tag-based page templates.
Built and trained the development team on existing systems and technologies

Performed GM annual and quarterly earnings announcements and reports coding, styling and maintenance updates.
Built a number of microsites in AEM for GM Communication and GM dealership network: PrShowroom (brand - related marketing material for gm dealership network), SCD Dealer Info (support material for gm brands and Shop Click Drive), SCD Dealer Adkit (creative resources for marketing SCD), GM Performance and Racing Center, Dealer Certified Pre-Owned Vehicle.
Participated in designe and development General Motors Heritage Center website.

### Web Development Lead, Product owner, Manager of Web Development, Multimedia Design Coordinator @ Equity International
Jan 2007 – Jan 2011
Was responsible for multimedia and web strategy, design, and administration, including the launch of new sites and ongoing improvements. 
Coordinated hiring, interviewing, and training of new team members, and outline specific skills required.  Built and managed a team of developers.
Put guidelines and processes in place for the onboarding of new team members
Put together the team's coding standards and best practices. 
Worked regularly with HR to update and revise hiring requirements
Conducted training of the development teams on usability and design standards.
Managed workflow, inputs, and outputs to the in-house Web Development team of developers. and outsourcers. 
Assessed and applied change requests in collaboration with account managers.
Identified key metrics of site conversion on the previous website, helped implement new goals and tracked all site metrics. Worked with analytics team to enhance existing web analytics.
Developed tracking methodologies and reported on the performance of all aspects of advertising for the Equity International websites, including banner trafficking, website traffic, and information gathering.
Reviewed and advised the team of developers to ensure the quality and integrity of the design throughout the development cycle.
Worked closely and supervised a team of developers and outsourcers.
Managed web development projects while also working with marketing and other internal, external, and outsourced teams, reporting to the CEO of marketing and public relations.
Was Responsible for continuously improving the usability, security, performance, and functionality of the applications to deliver an improved customer experience.

### Front-End Technical Lead @ Team Detroit
Jan 2010 – Jan 2011 | Dearborn, MI
Coordinated the development of front-end content of Ford Motors brand sites (ford.com, fordvehicles.com, lincoln.com, mercuryvehicles.com, fordstory.com) using agile framework scrum, JavaScript, AJAX, HTML5, CSS3, YUI, FreeMarker Template library, CQ5.
Developed, documented and implementing procedures for timely deployment of the content to client environment to increase team’s efficiency and reduce time for product delivery.
Supervised daily operations team of 10-15 developers and devOps.
Worked with Product Owners to define projects and manage execution of project lifecycle.
Identified training needs and set up individual and group training sessions.
Created and published team weekly performance reports.

### Lead Front End Developer @ MRM Worldwide
Jan 2009 – Jan 2010 | Birmingham, Michigan, United States
Built, maintained and added new functionality to the front-end content for General Motors brand sites:  gm.com, chevy.com, buick.com, gmc.com, cadillac.com. 
Redesigned sections of the website to ensure a more attractive and user-friendly experience. Designed web pages from creative designs. 
Transitioned website maintenance from previous development company.
Responsible for migration from Java-based environment to AEM. Updated GM brand site for new vehicle model year.
Verified cross-browser compatibility. Performed component and assembly testing for public facing websites prior to QA. Demonstrated the ability to work diligently under pressure to meet deadlines.
Team: 5-10 front end developers, product owners, project managers, QA; Scrum
Environment: jQuery, JavaScript, HTML, CSS, Mootools, AJAX, SVN, AEM, web metrics, analytics

### User Interface Developer @ ePrize
Jan 2006 – Jan 2008
Designed and built all user experiences and user interfaces. Made necessary changes and updates to improve user workflow and process improvements based on analytical data.
Implemented web metrics, tagging system, and analytics to track and analyze user behavior, the effectiveness of online marketing campaigns, and site performance.
Performed web application prototyping, and coded HTML emails for advertisement and marketing purposes.
Integrated front-end design with software back end using HTML, CSS, JavaScript, AJAX, and Flash.
Ensured that interactive promotions function properly and correctly match the Promotion Suite so that end-users enjoy a cohesive, logical, and intuitive experience.
Identified, troubleshot, and documented browser/platform compatibility issues and standards. 
Analyzed the designer’s comps and copy deck and provided feedback and suggestions. 
Provides timing estimates and status updates to Project Management.
Designed and coded promotional websites for some of the world's largest brands, including Conagra, Nike, Disney, Gap, Quicken Loans, Adidas, Dell, Ford Motor Company, and Coca-Cola.
Performed both HTML and JavaScript code optimizations to improve reliability and decrease development overhead.
Coordinated team efforts of international developers and QA teams across multiple languages and continents.
Conducted code reviews and bug fixes as needed in a peer-sharing fast-paced atmosphere to raise quality standards.

### Owner, General Manager, Web Developer @ VIT-NET, Inc.
Jan 2005 – Jan 2006 | Southfield, MI
Communicated directly with clients to establish project parameters, wrote proposals for design work, analyzed competitor websites, determining website content, produced prototypes and site maps for client approval, and communicated progress with clients throughout the entire length of projects. Prospected and negotiated terms of contracts with new clients. Led the development of sales proposals and project plans. Identified solutions and scope of projects and ensured timely and costly progression of projects. Worked with team and client to define job requirements. Ensured current and future application functionality and scalability. Performed quality assurance to ensure project features and applications were implemented according to specifications.
Managed clients' branding initiatives: website and logo design, copywriting, and promotional campaigns. Built content management and e-commerce solutions. Implemented web metrics and analytics. Analyzed traffic and made necessary changes for a better user experience. Performed SEO to increase traffic to client websites. Executed Search Engine marketing campaigns.

### Software engineer, Database Analyst @ Health Alliance Plan
Jan 2003 – Jan 2005 | Dearborn, MI
Designed, coded and maintained MWHP MCNet web portal using .Net, HTML, CSS, XSLT, JavaScript, SQL.
Planned, developed and managed MWHP data warehouse using MS SQL 2000, DB2/AS400, Excel, VB.NET, HL7, HIPAA, Crystal Reports.
Developed a web based visual story dashboard to track the weekly PCP and plan performance.
Processed EDI using MS SQL, DB2, .NET in accordance with HL7 and HIPAA.
Responsible for conducting quarterly security audits to insure HIPPA compliance of all information systems. 
Performed data retrieval provider and member information among with professional and institutional claim processing cycles from DB2/AS400, MS SQL, MS Excel, and flat files.
Prepared data for HEDIS (Healthcare Effectiveness Data and Information Set) reporting.
Created and maintained reports using SQL and Excel, Crystal Reports to monitor and evaluate primary care providers and customer loyalty.
Completed various ad hoc reports to identify areas for improvement and proactively minimized business risks

### Manager Operations and Network Services, Software Developer, Business Analyst @ Medical Automation, Inc
Jan 2001 – Jan 2003
Led the development of the new system with an improved interface, better uptime, and lower cost of support. 
Converted the entire billing software system MAI from terminal Cobol-based software to the new system with web interfaces using VB.Net, MS SQL HTML, JavaScript, CSS, Windows, Unix within 6 months period.
Analyzed needs, designed, planned, and led installation, configuration, and maintenance of medical billing software and 150 network systems in three states remotely as well as on-site.
Maintained and manipulated the database. 
Retrieved, manipulated, and converted data from foreign billing systems using MS SQL and custom-written software.
Supported clients on various technical, software, and procedural issues. Decreased the number of customer support tickets by 30%.
Introduced new policies, procedures, and best practices to speed up server installation and deployment process.
Developed new configurations that allowed clients to save on the cost of software and hardware with higher reliability.
Proposed and implemented new proactive monitoring, backup, and disaster recovery policies for client servers, greatly reducing the risk of data loss.
Created policies and procedures governing the security, access control, and incident response.
Project: MAI - Medical Insurance billing system

### Lead Software Quality Assurance Analyst @ CriTech Research, Inc.
Jan 2000 – Jan 2001 | Ann Arbor, Michigan, United States
Led team of software engineers to execute reverse engineering of requirements and design. 
Successful delivery of software documentation led to the full first-time FDA approval for device within a few months that the manufacturer could not receive for 2 years. This achievement led to winning a two more contracts from the same company. 
Point of contact for project management for multiple projects.
Interact with Project Managers to develop project schedule and resource allocation for QA projects.
Involved in drafting Project Effort Estimations (QA team) and involved in discussions with client and Project Management for approvals.
Performed quality reviews of design documentation to ensure compliance with project plan scope and requirements.
Produced technical solution reviews for new client projects, including cost, scope, test plans, and schedule.
Developed and executed project management plans, created status reports to provide visibility of the software development process during all phases of the project.
Delivered software documentation incorporating requirements specifications, system design descriptions, architecture descriptions, plans, and procedures.
Filled the gaps in the software design history file. Performed reverse engineering of requirements and design description. 
Analyzed business requirements and user experience goals to develop test plans and test cases.
Assured software safety and quality through validation and verification testing. Performed Unit, Integration, and Software System Testing.
Develop test plans, QA processes, and test cases for product management and software development teams.
Created and performed manual and automated quality assurance tests: System, Functional, End-to-End, Regression, Integration, UAT, Black Box, Ad-hoc.
Developed and modified Unix Shell scripts to automate QA execution process in test environment.
Performed data validation using Oracle PL/SQL.
Projects: Watch Child, IMAGN 2000, VisioScan

### Web Developer, Database Administrator, Help Desk Analyst @ Mott Community College
Jan 1997 – Jan 2000 | Flint, Michigan, United States
Designed, developed and maintained nursing department Medical Media Database.
Built and maintained nursing department intranet portal 
Supported 170 end users on a variety of computer related issues including operating systems and network problems troubleshooting of Unix and Windows personal workstations
Tracked and monitored problems to ensure a timely resolution.
Identified, researched and resolved technical problems related to network installation and maintenance, PC hardware repair and maintenance, and software installation and upgrades
Managed redesign and implementation of college network systems and labs.
Utilized problem-solving skills working with web programming, database management, and design.
Projects:
- Medical Media Database - designed /developed/ maintained. Solo. MS Access, SQL . 6 months. 6 months
- Nursing department intranet portal – designed /developed/ maintained. Solo. Html, c, CSS. 1 month.
- College-wide operating system migrations. Team of 8. 1 month.
- Computer labs setup. Lead team of 2. 1 week.


## Education
### Master of Science - MS in Computer and Information Science
University of Michigan


## Contact & Social
- LinkedIn: https://linkedin.com/in/vitalygonchar

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Source: https://flows.cv/vitalyg
JSON Resume: https://flows.cv/vitalyg/resume.json
Last updated: 2026-03-31