# Vitorio Benedetti > Design at Billion to One | previously at Meta, PayPal (Xoom), GE Healthcare, HERE Maps Location: Oakland, California, United States Profile: https://flows.cv/vitorio I believe in poetry, I believe that there's beauty in every corner, and in everything. Beauty is indeed in the eye of the beholder and it is up to us to design the world we want to live in. People need services and products that are human in their engineering, design and business approaches, that emulate and behave as a soulful laughter or a warm hand from a fellow human. Let us design ways that these are never scarce. I don't believe that as humans we are all so different in our core, and that borders or documents and legislations need to evolve and catch up with the web and nature. Let's design for this world, let's design this world where there's more connection and less barriers. // • 15+ years of design experience • 5+ years in design management • leadership & people management • creative direction • product definition • concepting & brainstorming • 7+ years designing experiences in digital platforms mobile & web for major international companies (GE, PayPal and Nokia) • design specification • information architecture • wireframing • prototyping • user-centered design methods • agile methodologies Interaction designer MA from the renowned Umeå Institute of Design in Sweden. + bachelor degree in graphic and product design from ESDI, RJ Brazil. Specialties: design management .. user centered design .. graphic expertise in complex information visualization .. graphic user interfaces (from user studies to pixel pushing - desktop and mobile) .. multicultural and also multidisciplinary team work abilities. ## Work Experience ### Lead UX Designer @ BillionToOne Jan 2025 – Present | Menlo Park, California, United States Applying design thinking to remove the fear of the unknown by providing simple experiences that optimize medical workflows in molecular diagnostics that are accurate, fast, and accessible. ### Design Mentor @ Muda Jan 2023 – Present Mentoring professionals changing careers and becoming designers. Focusing on design systems and design process sections of the curriculum ### Instructor @ Aikido Of Berkeley Jan 2022 – Present | Berkeley, California, United States My teaching at Aikido of Berkeley focuses on two areas - general practice with focus on softness and relaxed engagement and also aikido basics for brand new students and beginners. ### Staff Product Designer @ Metabase Jan 2023 – Jan 2024 ### Product Design Manager @ Meta Jan 2021 – Jan 2022 | Menlo Park, California, United States Supporting teams working on Ads Insights, providing testing, experimentation tools and performance reporting to people advertising on Meta and helping them make informed decisions for meximum return on investment. ### Product Design Lead @ Meta Jan 2019 – Jan 2021 | Menlo Park, California, United States First designer on the Measurement Foundations org, creating systems and visualizations for metric creation and monitoring tools, setting processes and establishing design as a true partner at a highly technical space. Paved the way for a 5 people team currently supporting the org. ### Product Design Manager @ Meta Jan 2019 – Jan 2019 | Menlo Park Manager / IC hybrid work for the Health team, growing the team, the blood donations product and developing a 0 to 1 bet on providing extra privacy setting for group members sharing medical information and special tools for admins of these groups. ### Product Designer @ Meta Jan 2018 – Jan 2019 | Menlo Park ### Mobile lead designer @ Xoom, A PayPal Service Jan 2017 – Jan 2018 | San Francisco Bay Area ### HDx Creative Director @ GE Healthcare Jan 2016 – Jan 2017 | San Ramon Responsible for shaping the GE Healthcare software platform experience, ensuring design governance, defining patterns, visual language and solutions to multiple business units. ### Head of Customer Solutions Design @ HERE Jan 2015 – Jan 2016 | Berkeley, CA Responsible for creating design solutions for customers and partners in the Bay Area, including Facebook, Yahoo and others. Managing the relationship with clients from a creative standpoint. ### Design Manager - Explore and Connect @ HERE Jan 2013 – Jan 2015 | Cambridge, MA I lead a great group of designers in the quest of discovering and sharing local knowledge among city explorers and travelers. We released HERE Explore for WP8 and contributed to the HERE app on Android and iOS. In the meantime we created a concept experience for travelers. (never released). ### Design Manager - desktop and mobile web @ HERE Jan 2012 – Jan 2013 | Berlin, Germany ### Lead Product UX - maps.nokia.com @ HERE Jan 2011 – Jan 2012 | Berlin Overarching UX design for nokia maps website. ### Product Owner - Navigation on Maps.nokia.com @ HERE Jan 2011 – Jan 2011 | Berlin Responsible for the scrum team developing Drive, Walk and Public Transport routing on maps.nokia.com ### User Interface Designer @ HERE Jan 2009 – Jan 2011 Designing Interface for Drive, Walk and Public transport focusing on maps.nokia.com. Collaborating with the mobile navigation team. ### Master student @ Umea University Jan 2006 – Jan 2009 ### interaction designer @ HumLab Jan 2009 – Jan 2009 Developed my master thesis in collaboration with the humlab, supervision by Fredrik Palm. ### Intern @ Siemens Corporate Research Jan 2008 – Jan 2008 Interaction and Graphic Design intern at the User Experience department ### Intern @ Xerox Research Center Europe Jan 2008 – Jan 2008 Interaction Design internship focused on user centered approach ### Product Designer @ Cormark Inc. Jan 2006 – Jan 2006 Developed point of purchase displays concepts - from ideation to hi-fidelity computer renderings - for global brands mostly in the USA in the golf and consumer electronics markets. ### Designer @ Unidesign Rio Jan 2003 – Jan 2005 Developed projects where graphic and product design come together such as exhibitions, signage systems and displays. As well as corporate identities and editorial design projects under supervision of Glaucio Campello ### Graphic Designer @ Historical Heritage Department - Fiocruz Jan 2002 – Jan 2005 Developed several graphic products for the Architectural group, including books, posters, catalogues, visual identity and graphic collateral for the " Manguinhos Workshop School" and exhibitions. ### intern @ Marcos Martins Design Jan 2000 – Jan 2001 Brochure and art catalogues design as well as interfaces for websites and intranets. ### estudante @ Revista Superinteressante - curso abril Jan 2001 – Jan 2001 ## Education ### MA in Interaction Design Umeå University ### Bachelor in Industrial and Graphic Design UERJ ## Contact & Social - LinkedIn: https://linkedin.com/in/vbenedetti - Portfolio: http://www.vbenedetti.com - Portfolio: http://www.flickr.com/photos/vbenedetti --- Source: https://flows.cv/vitorio JSON Resume: https://flows.cv/vitorio/resume.json Last updated: 2026-04-13