# Vivek Tripathi

> Design @ LinkedIn, Full Stack and Gen AI

Location: Mountain View, California, United States
Profile: https://flows.cv/vivek

I am a product designer who is passionate about creating a usable, engaging and beautiful user experience. I am a complete user experience professional with experience in designing interactions, workflows, evaluating usability, gaining insights, design research, user research and visual communication. I have an academic background in HCI and usability. I have been a part of a successful startup, where I have tried and tested my ideas, skills, expertise with millions of users worldwide.

I believe that best designs are created when the designer empathizes with users, understanding the qualitative and quantitative aspect of their behaviour and use that understanding to come out with innovative solutions that cater to users as well as support the business goals. I like observing human behaviour and it helps me be a better designer. I also believe It's very important to analyze the right metrics from the system and use that insight to make better design decisions.

Apart from working as a designer I have also taken the responsibility of a product manager, data analyst, web developer many times and learned the art of building great products from all perspectives.

## Work Experience
### Lead Product Designer @ LinkedIn
Jan 2015 – Present | San Francisco Bay Area
Redesign of the entire LinkedIn search on all platforms. Lead a team of 3-4 designers 
Staff level individual contributor on various features.
Lead vision design effort to create yearly and quarterly strategies.
Leading and Managing big redesigns
Design systems and frameworks
Team building and empowerment
Mentoring and Training

### Product Designer | Full Stack @ LinkedIn
Jan 2012 – Jan 2015 | Delhi, India

### Product Designer | Full Stack @ SlideShare
Jan 2011 – Jan 2012
## Acquired by LinkedIn 2012 ##

At SlideShare I got my first taste of a successful startup which gave me opportunity to work as product manager, usability engineer, UX designer, engineer and lot more. Prior to acquisition I worked exclusively on the UX of SlideShare premium features. Continuous improvements in user experience resulted in almost 100% increase in the premium signups. 

I also work as an in-house usability and interaction design expert which included doing heuristic reviews, usability tests, user studies regularly. 

I was directly responsible for UX of SlideShare Premium which included creating end to end UX for premium conversion system, premium features, dashboard, payment system.I designed SlideShare Google Hangout App and did a redesign of account settings. Driving the product designs from ideation to implementation, by collaborating with a larger multi-disciplinary team that includes Product Management, engineering, marketing, and customer support.

Work included doing UX research and user behavior data analysis. Visualizing strategic intent and Defining product hypothesis, Iterating design variation, Interactive prototyping of the concepts and figuring out flow/logic design.Doing Product marketing design, landing pages, launch pages, ads, banners etc. Writing HTML/CSS, working with developers to get it wired and functional, doing Post launch usability analysis and final agile tuning.

### Product Designer @ LibSys Corporation
Jan 2010 – Jan 2011
Working as design lead, conducting user research, Usability audits, creating UX and IA models, designing aesthetically pleasant and user centered UI’s, designing branding strategy and branding material on projects focused on software solution by LIBSYS as well as on outside consulting.

### Research Intern @ Microsoft
Jan 2010 – Jan 2010 | Guwahati india
Project aimed at exploring possibilities of empowering people in emerging economies with the use of low end mobile phones. We worked in the field of M- commerce and looked into the area of Mobile Yellow Pages directory targeting SME’s and SMB’s in an Indian market context.

### Research intern @ Carnegie Mellon University
Jan 2009 – Jan 2009
Worked in the research group MILLEE (Mobile And Immersive Learning for
Literacy In Emerging Economies) under Asst. Prof. Matthew Kam.
The research groups aims at implementing a human-centered approach in building immersive, enjoyable, language learning games on cell phones modeled after traditional village games that rural children find familiar. I specifically worked as a mobile game GUI designer and game developer.

### Usability intern @ FUSEBO
Jan 2008 – Jan 2008
Bolstered Usability and Web Ux  fundamental and its application in the industry while working on live industrial projects. Apart from that i was involved in various research projects concerning Web 2.0, Emotion and Web Ux, Ambient Information.


## Education
### Bachelor of Design in Human Computer Interaction.
Indian Institute of Technology, Guwahati


## Contact & Social
- LinkedIn: https://linkedin.com/in/vivek-tripathi

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Source: https://flows.cv/vivek
JSON Resume: https://flows.cv/vivek/resume.json
Last updated: 2026-02-23