# Vivek Singh

> Founding Engineer at Zemely

Location: Pleasanton, California, United States
Profile: https://flows.cv/viveksingh

- Over 15 years of software development experience.
- Product leadership delivering multiple concurrent high-quality projects on time.
- Effective communicator with strong troubleshooting and analytical skills.

## Work Experience
### Principal Engineer @ Zemely
Jan 2017 – Present | Toronto, Canada Area
- Developed several RAG (Retrieval Augmented Generation) applications: one for content based item (recipe) recommendations and summary, another for entity matching (recipe ingredients and recipes) on web scraped data. Designed prompts (prompt engineering) in some applications.
- Developed and implemented novel machine learning based scoring algorithms, drafted and filed a provisional & non-provisional US patent. designed and implemented the algo. in a complex backend and exposed it via RESTful APIs.
- Developed a react.js based complex PWA application utilizing the above Restful endpoints and the following search system.
- Developing a semantic image search feature based on embeddings to allow object identification in videos and search based on the set of objects identified. 
- Hired and led a cross functional team of two engineers, one marketer and one UX engineer for growth by exposing certain functionalities of product per product-SEO strategy. Improved subscription conversion rate by 4x in 6 months.
- Hired and led a separate 3 person engineering team to deliver a complex compute service exposed via RESTful APIs. This backend service is tied to the SPA and PWA mentioned above.
- Worked with an engineer to set up a web scraper and parser in python. This scraper, run as a cron job, automates content addition to the website. This removed stale links and led to zero 404s and improved the organic SEO traffic 23% over trend line.
- Worked alongside a product manager to source and conduct customer interviews to improve understanding of the problems of prospective customers for our novel product.
- Worked with co-founder to perform market research and market sizing. Devised scenarios for the go-to market strategy and worked with the marketing team to launch the first product in a select market.

### Lead Principal Software Engineer @ RBC
Jan 2019 – Jan 2020 | Toronto, Canada Area
- Designed and implemented several data pipelines for processing of financial data using Kafka and Java applications. 
- Transitioned a legacy data pipeline application to a java/elastic search/mongoDB stack including development and regression testing.
- Performed troubleshooting and root cause analysis of production bugs for several products in a product suite.
- Mentored and managed a team of 6 engineers. Improved delivery timelines of projects undertaken by the team. Improved quality of work delivered as measured by production bugs and downtimes.
- Automated several ETL processes using python which led to reduction in errors and better throughput.

### Principal Software Engineer @ Autodesk
Jan 2013 – Jan 2017 | Toronto, Canada Area
- Led conversion of the group's flagship product offering to a free-trial model. Sales and lead generation improved by 3X and 12X respectively.
- Designed and developed a framework for retrofitting legacy applications with feature toggling. This greatly improved the ability of engineering and devops team to roll out new features for production testing and deployment, and perform A/B testing. It also enabled the sales team with the ability to offer variously featured and customized products at several price points.
- Designed and developed prototypes for attaching and managing remotely stored and versioned design files to the group's flagship PLM product. Success of this prototype was followed by a strategic change in the group's product offerings. 
- Debugged and suggested a fix for a significant and critical bug in a logging library used across Autodesk that performed incorrect logging in race conditions. The result was an improvement in accuracy of reporting metrics.
- Designed and developed several critical features for improved user experience such as adding the ability to delegate work and escalate PLM responsibilities.

### Staff Software Engineer @ eBay
Jan 2011 – Jan 2013 | San Francisco Bay Area
- Architected a system to match products against external entities. 
- Designed a large scale data gathering and data analysis system. Developed the core pieces. Directed developers and quality engineers towards implementation, testing and deployment.
- Wrote map-reduce jobs in Hadoop to process the crawled pages.
- Engineered machine learning based matching technology to perform entity match.
- Automated collection of pricing information that was used as a factor for product search ranking.
- Discover deals among offers based on community pricing.
- Developed machine learning based models of user reviews for quality classification.

### Senior Software Engineer @ Nextag Inc.
Jan 2006 – Jan 2011
- Improved site conversion significantly by optimizing ranking of search results.
- Delivered a large scale solution to generate and manage the quality of ads for Search Engine Marketing (SEM) campaigns.
- Developed back-end for personalized multi-channel marketing campaigns
- Managed infrastructure for data collection and inference computation for search optimization

### Graduate Researcher @ University of Central Florida
Jan 2002 – Jan 2005
Conduct research. Apply image processing techniques to problems in microscopy.
Design and implement prototype applications to validate research.
Publish research papers and instruct/teach undergraduate and graduate students.

### Research Assistant @ University of Central Florida
Jan 1999 – Jan 2001
Conduct research. Apply image processing techniques to problems in microscopy.
Design and implement prototype applications to validate research.
Publish research papers and instruct/teach undergraduate and graduate students.


## Education
### B Tech in Engineering
Indian Institute of Technology, Kharagpur

### PhD in Computer Science
University of Central Florida


## Contact & Social
- LinkedIn: https://linkedin.com/in/viveksinghhere

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Source: https://flows.cv/viveksingh
JSON Resume: https://flows.cv/viveksingh/resume.json
Last updated: 2026-04-12