Collaborated with cross-functional teams to define high-level strategy and identify product opportunities, ensuring alignment between product vision, business goals, and user needs.

Established and implemented standardized UX processes across teams, leading to company-wide adoption of user-centered design methods.

Developed and user-tested wireframes, mockups, and prototypes to validate user flows and identify potential friction points and edge cases

Established Thread's visual identity by creating a Salesforce-independent design system using InVision DSM

Established the design vision for transforming the APP into a workflow-driven model