Intuitive product designer helping businesses better serve their customers by simplifying complex problems into clear well crafted experiences. I have 8 years of experience balancing user and business needs, driving growth, and applying practical strategic approaches.

2021 — 2025CloudTrucksSenior Product Designer

2021 — 2025

I led the CloudTrucks marketplace experience, streamlining the booking process for independent truck drivers and optimized workflows for the internal operations team.

2017 — 2021SurveyMonkeySenior Product Designer

2017 — 2021

San Mateo

Product Designer that supports both the Growth and Billing Teams at SurveyMonkey.

Work with multiple stakeholders, project managers, and engineers to execute and deliver customer solutions that drive business for our company.

Design growth experiments to increase conversion and revenue for the company while increasing and highlighting our product value to our customers by improving the user experience.

Own the pricing and billing experience with a heavy focus on our subscription pricing page and checkout experience.

2017 — 2017Vivian KwokFreelance Designer

2017 — 2017

San Francisco Bay Area

Provided visual design and UX support for Green River Financial Services website:

https://greenriverfinserv.com/

Provided UX support to the Beyond Digital Design Team for a marketing website launch.

2014 — 2016Digitalist Group PlcUX Designer I Visual Designer

2014 — 2016

San Francisco

Worked with several clients to establish and improve UX flows, UI patterns, and visuals for mobile experiences (IOS and Android), from concept to product shipment.

Delivered high quality design docs: sketches, sitemaps, user flows, wireframes, and specifications.

Conducted design research, including competitive analyses.

Responsible for digital assets management, asset creation, and delivery.

Designed, built, and tested prototypes for engaging interactions.