• Led the rebranding of The Genius League, including modernizing visuals to appeal to a new generation of college students and enhancing graphics for a more professional, clean aesthetic.

• Led the creation of social media interaction illustrations for VCT Champions Tour 2025, enhancing brand IP visibility and engagement with participating organizations.

• Designed engaging YouTube thumbnails for the VALORANT channel, including podcast episodes and matchday vlogs to drive viewership and brand consistency.

• Led the design of a Pride Month merchandise line, including t-shirts, caps, tote bags, and stickers.

• Designed a Meesh takeover jersey for VCT Americas Stage 2, integrating brand IP to drive increased sales and positive fan reception.

• Worked closely with design lead to create esports game day graphics and assisting with illustrations when needed.

• Developed promotional graphics for The Genius League collegiate program, boosting social engagement and audience impressions.

• Led and designed a brand mascot, including creating a comprehensive guidebook detailing the character's design, personality, and usage guidelines

• Designed social media carousels and slates for Meesh’s announcement posts, enhancing online visibility and engagement, which led to the expansion of brand IP including: plushies, merchandise, a fan platform and soon mobile game while helping fans' understand the character's lore

◦ Collaborated with a diverse range of content creators and streamers to design custom emotes, profile pictures, banners, and sub badges that align with their personal brands and engage their audiences effectively.

◦ Worked closely with clients through initial concept discussions, iterative feedback rounds, and final revisions to ensure complete satisfaction with the end results.