# Vivian S Clark > Senior UX Strategist | Brand & Digital Experience Leader | User Research & Information Architecture Expert | 4x Award Winner Location: Santa Rosa, California, United States Profile: https://flows.cv/viviansclark I transform complex user problems into elegant, accessible digital experiences that people actually love using. Over 15 years, I've led UX strategy for 140+ digital products—earning 4 national design awards by translating user needs into frameworks that design teams can actually execute. What I do: I lead discovery and strategy phases for complex digital products in healthcare, education, and social impact. My work includes comprehensive user research (analytics, usability testing, tree testing, heatmaps), information architecture that reduces cognitive load, and strategic frameworks (personas, journey maps, navigation systems) that guide teams from insight to launch. What makes me different: My 17+ years of meditation practice and experience building mindfulness communities brings unusual depth to user research—I naturally recognize patterns in human behavior and create space for genuine stakeholder collaboration. Technical foundation: Before specializing in strategy, I spent a decade doing the hands-on work: CSS development, WordPress architecture, responsive design, backend optimization. I understand both the user-facing implications and technical constraints of every recommendation I make. Recent work: - Gilder Lehrman Hamilton Education Program (2025 Web Excellence Award) - Flagler College (2024 Web Excellence Award, W3 Gold, W3 Silver - Best Structure & Navigation) - Children's Organ Transplant Association (main site + gated portal) I'm looking for opportunities with teams who value rigorous research, accessibility as a core principle, and evidence-based decisions over comfortable assumptions. ## Work Experience ### Lead UX Strategist @ VivUX Solutions Jan 2024 – Present Building the connection between user-centered design, business goals, and the development process to help create meaningful strategies, functional experiences, and interactive solutions. ### UX Designer & Strategist @ Kmotion Design Inc. Jan 2025 – Jan 2026 As UX Designer & Strategist at Kmotion Design, I led user experience research, information architecture, and strategic planning for B2B manufacturing clients. I collaborate with cross-functional teams to transform complex business requirements into intuitive digital experiences, working across the full spectrum from discovery and research through to UX deliverables that guide design and development. ### UX Strategist @ Kanopi Studios Jan 2022 – Jan 2024 * Developed impactful website UX strategies by analyzing user research-based insights, using qualitative and quantitative tactics to create human-centered experiences that help clients achieve their business goals. * Partnered cross-functionally with PMs, Visual Designers, Sales Teams, and Developers to foster collaboration and mentorship, which has expanded business opportunities and internal team success on every project. * Crafted visually appealing UX deliverable templates for Personas, Customer Journeys, and Information Architecture Framework Sitemaps. These templates have increased team productivity and streamlined project workflows, resulting in higher efficiency and successful project outcomes. ### Lead UX Developer @ Yippa Jan 2012 – Jan 2022 * Took charge of the whole backend UX/UI process, from user research by identifying frustrations and specific functionality needs through stakeholder interviews to the launch phase by leading client backend training and QA testing activities. * To ensure timely delivery, quality assurance, and project budget, I led the developer team through comprehensive best practices documentation to secure the accurate translation of design concepts into development solutions. ### Interaction Designer @ Chagdud Gonpa Jan 2011 – Jan 2017 * Successfully utilized motivational skills and worked under pressure with minimal resources and budget to design and launch fully functional websites and e-commerce platforms for a worldwide organization. * Demonstrated strong leadership and problem-solving skills by guiding and organizing a critical hosting situation, which resulted in significant financial savings for the organization. Managed website transfers, clarified needs, and canceled unnecessary services while maintaining high organization and efficiency. ### Interaction Designer Associate @ Proteus.co Jan 2010 – Jan 2010 | Lincoln, Nebraska, United States ### Web Designer @ Proteus.co Jan 2007 – Jan 2010 | Lincoln, Nebraska, United States * Successfully led the design process to elevate the interface user experience and brand identity for the company's main product, significantly increasing business leads and agency partnerships. * Translated creative strategy into interactive user experiences, following brand, accessibility, and mobile style guidelines. I also collaborated on the launch of over 100 new websites. * Trained advertising agencies and designers with Vipa Suite CMS components, resulting in a 40% reduction in website implementation time and improved team collaboration. * Produced detailed FAQ Documentation (print and online) to support clients' individual and group training, resulting in a 20% reduction in support requests and increased customer satisfaction. ### Graphic / Web Designer @ Chagdud Gonpa Brasil Jan 2000 – Jan 2006 Developed brand identity, web concepts, marketing materials and product design. Managed web projects and production team (editor, video producer, audio producer, photographer). Tested site functionality, usability, CSS and XHTML Validation. Joomla CMS installation, maintenance and template customization for all sites of the corporation. Organized and monitored FTP activities. ### Web Designer Intern @ SISNEMA Informática Jan 2000 – Jan 2000 Maintain and update sports site (www.inema.com.br) Photography, contact, interviews. ## Education ### Bachelor in Social Communication in Advertising Federal University of Rio Grande do Sul ## Contact & Social - LinkedIn: https://linkedin.com/in/vivianclark - Portfolio: https://vivclark.net/ --- Source: https://flows.cv/viviansclark JSON Resume: https://flows.cv/viviansclark/resume.json Last updated: 2026-04-13