• Led and shipped Hive AutoML & Chatous from 0-to-1, developed both B2B and B2C AI-centric products with data-driven decision-making and growth-driven designs, incorporating features like user-generated content

• Developed & maintained research-driven design systems that streamlined the design process across multiple products under the Hive environment

• Conducted user interviews, gathered insights into consumer behavior, leading to 120% user retention and 511% user growth conversion designs that enhance user engagement and boosted the business impact

• Designed responsive wireframes and user flows, refining them into high-fidelity prototypes with intuitive interactions, ensuring seamless AI integration by working alongside CEO, CFO, PMs, engineers & data analysts

• Led the end-to-end redesign of B2B & B2C websites, thereby reducing the bounce rate by 17%

• Collaborated closely with the CIO, product team, and dev team, demonstrating strong presentation skills

• Participated in user research, creating personas, wireframes, prototypes, user testings, AB testings to ensure user-friendly designs

• Managed a team of three designers, overseeing the progression of physical and digital projects at a health and beauty startup, and successfully launched a branded rooftop venue in Taipei

• Utilized information architecture to lead B2B and B2C website redesigns, boosting customer engagement by 87%, and created packaging for four beauty products that surpassed sales targets by 33%

• Organized four major product launch events with over 100 attendees each, resulting in a 62% sales boost, and strategically enhanced social media profiles, achieving a 16% increase in Instagram followers within 3 months

• Optimized user traffic on official company website by removing 21% of false data

• Pitched a user-flow strategy for the design team for increasing traffic to the site

• Increase sales volume and improved clickthrough rates by designing strategic email campaigns