# Vivian Yu

> Product Designer at HIVE.AI

Location: United States, United States
Profile: https://flows.cv/vivianyu2

## Work Experience
### Product Designer @ Hive
Jan 2022 – Present | San Francisco Bay Area
- Led and shipped Hive AutoML & Chatous from 0-to-1, developed both B2B and B2C AI-centric products with data-driven decision-making and growth-driven designs, incorporating features like user-generated content
- Developed & maintained research-driven design systems that streamlined the design process across multiple products under the Hive environment
- Conducted user interviews, gathered insights into consumer behavior, leading to 120% user retention and 511% user growth conversion designs that enhance user engagement and boosted the business impact
- Designed responsive wireframes and user flows, refining them into high-fidelity prototypes with intuitive interactions, ensuring seamless AI integration by working alongside CEO, CFO, PMs, engineers & data analysts

### UX Designer @ Grav.id
Jan 2022 – Jan 2022 | San Francisco, California, United States
- Led the end-to-end redesign of B2B & B2C websites, thereby reducing the bounce rate by 17%
- Collaborated closely with the CIO, product team, and dev team, demonstrating strong presentation skills
- Participated in user research, creating personas, wireframes, prototypes, user testings, AB testings to ensure user-friendly designs

### In-House Designer @ K.C WIN-WIN
Jan 2019 – Jan 2021 | Taipei City, Taiwan
- Managed a team of three designers, overseeing the progression of physical and digital projects at a health and beauty startup, and successfully launched a branded rooftop venue in Taipei
- Utilized information architecture to lead B2B and B2C website redesigns, boosting customer engagement by 87%, and created packaging for four beauty products that surpassed sales targets by 33%
- Organized four major product launch events with over 100 attendees each, resulting in a 62% sales boost, and strategically enhanced social media profiles, achieving a 16% increase in Instagram followers within 3 months

### E-commerce Merchandising Assistant @ Kurt Geiger
Jan 2016 – Jan 2017 | London, United Kingdom
- Optimized user traffic on official company website by removing 21% of false data
- Pitched a user-flow strategy for the design team for increasing traffic to the site

### E-commerce Merchandising Assistant @ The Donna Karan Company, LLC.
Jan 2016 – Jan 2016 | New York, United States
- Increase sales volume and improved clickthrough rates by designing strategic email campaigns


## Education
### Master of Science in STEM Innovation & Entreprenurship
University of San Francisco

### BA (Hons) Degree in Fashion Buying and Merchandising
London College of Fashion, University of the Arts London

### UX Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/vivian-yu-269405b7
- Portfolio: https://www.vydesign.space

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Source: https://flows.cv/vivianyu2
JSON Resume: https://flows.cv/vivianyu2/resume.json
Last updated: 2026-04-13