# Vlada B.

> Senior Product Designer at Star

Location: Ukraine, Ukraine
Profile: https://flows.cv/vlada

## Work Experience
### Senior Product Designer @ Star
Jan 2021 – Present
As a part of a dynamic and diverse Star design team, I contributed to a wide range of projects across various industries including health and wellness, IoT, and enterprise sectors. Through collaborative efforts and creative problem-solving, I played a crucial role in delivering innovative and user-centric design solutions. 

Responsibilities:
• Participated in brainstorming sessions, offering valuable insights and ideas that contributed to the conceptualization of new projects.
• Collaborated closely with cross-functional teams including engineers, product managers, and stakeholders to ensure design alignment with project goals and user requirements.
• Led the design process from concept to execution, creating wireframes, prototypes, and high-fidelity mockups that effectively communicated design intent.
• Conducted user research to understand user behaviors, needs, motivations, and pain points, which informed design decisions and resulted in enhanced user experiences.
• Presented design concepts to internal teams and clients, effectively communicating design rationale and incorporating feedback to refine the final product.

### Product Designer @ Booking.com
Jan 2019 – Jan 2020 | Amsterdam Area, Netherlands
As a part of the US Product and Marketing team I was responsible for:

* improving existing UX and information architecture for US customers across the funnel
* researching, prototyping, and testing new features for the US market
* aligning and working closely with other departments to ensure UX consistency in new solutions
* collaborating with UX Researcher and UX Copywriter on user testing and interviews, summarizing information into actionable tasks to be developed and A/B tested further
* working closely with the team during designs sprints and workshops to improve and innovate our product

### UI/UX Designer @ Freelance
Jan 2017 – Jan 2019 | Ukraine

### UX/UI Designer @ Sphere Software
Jan 2018 – Jan 2019

### UI/UX Expert @ Decorist
Jan 2014 – Jan 2017
- Played leading role in creating a styleguide and style architecture for the Front-End codebase.
- Used my UX/UI development expertise to impact the design decisions which resulted in less friction for the end user.
- Frequently volunteered to bridge the communication gap between the design team and development team.
- Worked on accessibility improvements.
- Routinely made sure every component is responsive and consistent with brand identity.
- Worked on both legacy project (AngularJS, jQuery, Sass) and new multi-tenant system (ReactJS, Redux, Stylus).

### Front-end developer @ CyberVision, Inc.
Jan 2013 – Jan 2014 | Kyiv City, Ukraine


## Education
### Master's degree in Tourism economy
Odessa State Economic University (Odessa, Ukraine)

### Bachelor's degree in Geography
Taras Shevchenko National University of Kyiv


## Contact & Social
- LinkedIn: https://linkedin.com/in/vlada-b-19910a80

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Source: https://flows.cv/vlada
JSON Resume: https://flows.cv/vlada/resume.json
Last updated: 2026-03-31