# Vladislav Aliakin

> SaaS Product Designer • Senior UX/UI Designer • Web & Mobile Apps Designer • E-commerce Design • 9+ years of experience • Real Estate Design • B2B Design • Figma Expert

Location: Palo Alto, California, United States
Profile: https://flows.cv/vladislavaliakin

As a SaaS Product Designer, I help tech companies simplify complexity, boost conversions, and scale fast with clean, user-centered design. With 9+ years of experience, I turn messy UX into clear, high-performing interfaces.

I’ve led the design of B2B platforms that increased product activation by 35%, reduced churn by 18%, and helped startups grow faster by transforming friction-heavy onboarding into smooth user journeys. My strength lies in understanding both user goals and business KPIs — and turning that into measurable UX wins.

I work closely with cross-functional teams, speak the same language with developers (basic HTML/CSS skills), and build scalable design systems in Figma. I use JTBD thinking, customer interviews, and usability testing to inform every design decision.

Contacts
E-mail: vladtrweb@gmail.com
Telegram: @trweb
Phone: +995 551 586 508

## Work Experience
### Senior UX/UI Designer @ upwork
Jan 2022 – Present
As a freelance Product Designer on Upwork, I help startups and SaaS companies build intuitive, conversion-optimized digital products from scratch.

• Achieved Top Rated Plus and 100% Job Success — recognition held by <3% of freelancers on the platform
• Designed and launched multiple SaaS platforms, working from zero to fully functional MVPs
• Improved mobile UX for an insurance company’s website, reducing bounce rate and increasing engagement
• Collaborated with cross-functional teams (PMs, developers), proactively proposed UX/UI improvements based on research and feedback
• Maintained long-term client relationships through timely delivery, clear communication, and scalable design solutions

### Product Designer @ Tiliport
Jan 2024 – Jan 2025
Tiliport is a SaaS workspace that replaces long email threads in freight forwarding. It lets carriers, brokers, and shippers update rates, broadcast changes, and manage bookings in real time—from one shared dashboard.

Key Impact
• Cut the end-to-end cycle for creating and processing cargo quotes from 15 min to 4 min (-73 %) with a designed Create / Process Offer flow
• Reduced first-time user time-to-value to under 10 min via an onboarding wizard that instantly launches Tilimail actions: New Request → New Offer → New Booking → New Deal

Responsibilities & Methods
• Designed core modules (Dashboard, Offer to My Customers, Chain Documents, Search, Tilitask) for desktop + mobile in Figma
• Ran JTBD interviews and remote usability tests with freight managers, carriers, and shippers; built personas and journey maps to validate concepts
• Built a component-based design system that cut dev hand-off time by ≈ 35 % and ensured visual consistency across all user roles
• Worked side-by-side with one other designer and the client in daily Zoom working sessions, fostering tight collaboration, rapid peer reviews, and shared ownership of UX decisions
• Documented interaction patterns and analytics hooks to support upcoming A/B experiments on the highest-traffic flows

### Product Designer / UX UI Designer @ Noem.ai
Jan 2024 – Jan 2025
Noem.ai is a SaaS platform that lets companies deploy AI agents in minutes. Teams can spin up chat-based agents for support, content generation, or process automation—using ready-made templates, role permissions, and a lightweight design system that eliminates heavy coding.

Key Impact: Re-imagined Noem.ai’s product and brand, delivering a cohesive design system that cut developer rework by 35 %, lifted onboarding completion by ≈30 %.

• Led the end-to-end redesign of the AI-agent web application (desktop + mobile) — from UX research (personas, JTBD, empathy maps) to pixel-perfect UI in Figma
• Built a scalable design system (components, tokens, guidelines, documentation) that enabled rapid feature rollout and consistent brand expression
• Designed a full marketing site on WordPress, supervised front-end implementation, and produced bespoke illustrations & motion assets with a dedicated dev / video team
• Created high-converting landing pages for webinar promotion, increasing qualified leads and supporting go-to-market campaigns
• Mapped complete chat-flow interactions between users and AI agents, reducing time-to-first-value by ≈40 % and boosting daily active usage
• Collaborated with PMs, marketers, developers, and content creators in an agile cadence, iterating quickly on user feedback and data insights

### Product Designer @ Vtorium
Jan 2022 – Jan 2023
Vtorium is a SaaS platform that automates the entire scrap-metal intake cycle: pricing against market indices, compliance paperwork, and instant payouts to suppliers.

Key Impact
Cut the turnaround from registering a new supplier to issuing payment from 60 min to 10 min (-83 %) via a redesigned Intake & Settlement flow.
Reduced payment errors by ≈ 40 % through automatic calculation checks and real-time discrepancy alerts.
Built a Figma-based UI kit that trimmed dev hand-off by ≈ 30 %; delivered 167 high-fidelity mockups.

Responsibilities & Methods
Designed end-to-end modules for multiple roles: Inspector, Cashier, Accountant, Admin, Compliance Officer, Scrap Supplier.
Developed flows for cash / cashless operations, B2C & B2B payments, staff & site management, and dynamic pricing logic.
Ran JTBD interviews, empathy mapping, and usability tests; crafted user flows to streamline critical paths.
Partnered daily with a PM and three developers, aligning priorities and design decisions in real time.

### Senior UX/UI Designer @ AFS Sport
Jan 2021 – Jan 2022 | Prague, Czechia
AFS Sport is a mobile app and social network for athletes, trainers, and sports enthusiasts. It helps users find training partners, join or organize local sports events, and connect with people of similar skill levels in real time. Instead of searching through scattered social media groups, users can instantly see who’s available nearby, what sports they play, and how experienced they are — making it easier to train, grow, and stay motivated together.

Key Impact: Designed and delivered the MVP of a mobile app for sports events, helping attract 150+ early users in the first launch phase and boosting key feature engagement by 25% during beta testing.

• Led UX/UI design for a mobile app from concept to handoff, applying user-centered design principles to ensure smooth task flows and intuitive navigation
• Built a scalable design system in Figma to maintain UI consistency and accelerate design iterations
• Conducted UX research (interviews, user flows, usability tests) to validate features and refine user journeys
• Created a high-converting landing page that communicated core value and improved sign-up rates
• Collaborated with developers and product managers in agile sprints, aligning design with business objectives and technical feasibility
• Used early feedback to iterate on the interface, simplify onboarding, and improve usability

### Middle Web Designer @ Artrockets
Jan 2018 – Jan 2021 | Казань, Республика Татарстан, Россия
🎯 Key Achievements:
• Increased sales conversion by 2× for Ak Bars Dom, a leading real estate developer in Tatarstan, by redesigning their website and launching targeted landing pages for new housing projects
• Helped Kapital Life, a nationwide insurance company, increase mobile user acquisition by 15% through a full redesign of their iOS/Android app, improving usability and brand trust
• Delivered 20+ projects across web and mobile platforms, maintaining design consistency and aligning visuals with business goals

📌 Responsibilities & Impact:
• Created corporate websites, e-commerce solutions, and mobile apps with a focus on user-centered design and visual clarity
• Led UX research and competitor analysis to inform structure, content hierarchy, and interaction models
• Developed wireframes, interactive prototypes, and pixel-perfect UI in Figma; presented to stakeholders for feedback and validation
• Collaborated closely with developers, project managers, and the Art Director to ensure design feasibility and cross-platform consistency
• Reworked and optimized design handoffs from previous agencies, resolving pain points and enhancing overall UX
• Provided ongoing support and interface updates post-launch, ensuring continuous improvement and user satisfaction

### Junior Web Designer @ workzilla.ru
Jan 2016 – Jan 2018
Gained hands-on experience designing landing pages, social media assets, and branded layouts for Facebook and VK groups, helping small businesses build their visual identity online.

• Created clean, modern UI for promo landing pages using Photoshop, focusing on visual clarity and conversion
• Customized social media branding and post templates, improving engagement and brand consistency
• Used Illustrator to design icons, vector assets, and illustrations for web and marketing materials
• Learned to work with diverse client types, gathering feedback, interpreting vague requests, and translating them into actionable visual solutions
• Delivered 30+ design projects with fast turnaround and high client satisfaction

This early-stage freelance experience built my design fundamentals, client communication skills, and proficiency in Adobe tools — laying the groundwork for my growth into product and UX/UI design.


## Education
### Web Page in Digital/Multimedia and Information Resources Design
SkillBox

### Bachelor’s degree in Accounting and Business/Management
Russian University of Cooperation (formerly Moscow University of Consumer Cooperation)


## Contact & Social
- LinkedIn: https://linkedin.com/in/vladislav-aliakin
- Behance: https://www.behance.net/vladalyakin

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Source: https://flows.cv/vladislavaliakin
JSON Resume: https://flows.cv/vladislavaliakin/resume.json
Last updated: 2026-04-13