Contributed to the overall strategy, led and shaped end-to-end design of complex 0–to-1 features, supporting Aisera’s (B2B SaaS) over 400% revenue growth.

Designed features for diverse personas in a fast-paced, highly technical environment, applying systems thinking to navigate complex relationships across communication channels (i.e. Slack, MS Teams, Copilot, etc.) and the admin center.

Increased user adoption rate by 28% by leading the end-to-end design and development of a 0-to-1 Campaigns feature, leveraging research and insights to optimize usability.

Designed and launched an SMS-based AI assistant, resulting in a $1M client deployment that processed over 4K requests within the initial 48 hours.

Increased agent productivity by 85% by designing an AI-powered tool, utilizing usability studies and A/B testing.

Ensured product consistency by optimizing admin center design patterns and components for Copilot (virtual AI assistant)

Scaled clients from 17 to over 400 by redesigning the patient scheduling experience for Thread (B2C) applying heuristic evaluation and A/B testing.

Tripled internal team inefficiency and minimized inconsistencies by establishing a scalable component library.

Designed a B2C Patient Portal prototype, conducting 10+ user interviews and leveraging usability testing via usertesting.com to refine the experience.

Notable projects as a Lead Designer: Elite Ortho Group, rebranding of RGM; Graham Ortho website redesign (Web Excellence Award winner: https://we-awards.com/winner/graham-orthodontics/ )

Developed low-fidelity wireframes and journey maps to optimize usability and privacy for a high-security messaging application.