Example Client 1: Stealth AI Startup - Head of Product

Joined as a long-term senior product leader to pivot the company and develop a new product strategy.

Company Direction, Product and Marketing Strategy

• Analyzed existing offerings and market to define pivot opportunities while mitigating risk and aligning investors.

• Refined feature sets of multiple MVPs, reduced scope, prioritized tasks ruthlessly, and delivered on the products.

AI Powered Coding Marketplace - Resolve github tickets using context-aware AI coders assisted by human reviewers.

• Helped define the feature set for the MVP, reduced scope and prioritized tasks ruthlessly.

• Launched the product for early user feedback. Iterated on multiple launches to reach more user personas.

Example Client 2: Early Stage Fintech - Product Strategist

Joined as a short-term strategist to define the growth strategy of an early stage fintech startup.

Multi-Channel Marketing and Growth Strategy

• Advised mid-stage fintech CEO on product marketing and business strategy. Helped with partnership opportunities.

• Defined meaningful metrics and experiments on various landing pages for improving funnel conversion rates.

Organizational Leadership and Management - Building teams and strategy

• Built the product team, led, scaled, and managed cross-functional teams across the entire organization, including design, engineering, and operations.

• Established a culture of continuous employee improvement by implementing frequent feedback cycles and goals.

Fundraising & Board/Investor Relations - Product Expert

• Helped raise $18M for Series A by providing a strong fintech product strategy and a competitive roadmap.

• Advocated for product strategies that increase financial strength of our users during board/investor meetings while achieving strong metrics in execution.

Altro Mobile App - Build credit, expand financial literacy

• Launched in iOS first to reach users quickly. Also developed for Android for future relaunch.

• Developed extensive analytics to determine funnel drop-offs, revealed counter-intuitive insights using data, reworked the User Experience to ensure higher conversion rates.

• Provide financial literacy courses to app users through an easy to use UX.

Subscriptions Card - Credit Building Card for Subscription Payments

• Designed, built, and automated the operational end-to-end pipeline, including internal tooling for customer service agents.

• Launched, redesigned, and re-launched multiple iterations of the product with differing user experiences, product partnerships, and configurations to maximize funnel conversion rates.

Rent Reporting - Build credit by paying rent

• Launched, improved, and audited product that builds credit by reporting rent to credit bureaus.

• Led existing relationships with reporting partners towards highly favorable outcomes for our users.

KYC, Onboarding, Customer Lifecycle - Build credit by paying rent

• Launched a compliant, seamless, and effective onboarding flow that significantly cut down fraud rates.

• Built policies, processes, and training for the operations team as well as internal tooling.

Led a top strategic initiative "Enterprise Omnichannel" that expands the company's reach into brand new verticals and segments while also delivering on record revenue for PayPal. Started at ideation phase, created org-wise awareness and buy-in at C-level, got the funding. Delivered on the vision with 50+ engineers, multiple PMs, tens of cross collaborating teams, extensive sales/support trainings, and external partnerships. Frequently recognized as “Key Talent” with multiple awards from the CEO of PayPal and awarded additional spot bonuses for performing “beyond expectations.”

• In Person Payments:

Based on merchant insights, built a new product from scratch to extend Braintree's e-commerce capabilities into the physical card processing world. Released product was used in omnichannel scenarios by top tech firms.

Read more at: https://www.braintreepayments.com/features/in-store

• Braintree Extend

Took a product that was in Beta phase and drove significant growth with the addition of new capabilities and new target segments. The product is now out of beta and extensively used by our top customers.

Read more at: https://www.braintreepayments.com/products/braintree-extend

• Custom Actions

Launched the product and piloted with an international telecom giant. Delivered a brand new serverless global payments service that can instrument 3rd-party payment methods for Braintree merchants.

Read more at: https://medium.com/braintree-product-technology/braintree-functions-18a5ceb27af4

• SDKs / Developer Experience

Led Braintree's foundationally strong SDK product. Launched new internal event tracking to allow advanced analytics and insights. Set up dashboards for monitoring progress.

Build your own Braintree integration at: https://developers.braintreepayments.com/start/overview#client-and-server-sdks

DineTap offers dynamic pricing and mobile payments to bring customers to restaurants when restaurants have empty tables.

• Identified customer pain points, surveyed the market, and set the product direction for a team of 15 people.

• Brought 50% more customers during slow times to restaurants using unique dynamic pricing solution.

• Negotiated and closed partnerships with restaurants. Maintained over 80% retention rate after a free trial period.

• Generated 30% week-over-week user growth during Y Combinator’s Startup School Founder Track.

Web Application - Two Sided Marketplace

• Led an agile team from an idea into a minimally viable product, available on www.dinetap.com.

• Worked in cross-functional teams locally and remotely for the design and implementation of the application.

• Trained and coached designers, engineers, and data analysts to build an autonomous team of problem solvers.

• Analyzed customer feedback, user funnels, and KPIs to build new features and improve on existing ones.