Spearheaded 0→1 design for a conversational AI productivity platform across chat, voice, and web. Collaborated with co-founders to define the product vision, UX, and brand identity.
Conducted ongoing user research through Amplitude session replays, identifying drop-offs and friction points, translating insights into Figma refinements and production updates in Cursor. Performed competitive analysis of leading habit-tracking and coaching apps to benchmark flows.
Designed and shipped core features — onboarding, habit tracking, and check-ins — through 5–6 prototype iterations to improve clarity and reduce setup time. Built the initial Figma design system with semantic tokens and component variants, accelerating engineer handoff by 30%.
Created adaptive chat UI logic, coach avatars, and visual states that boosted early engagement by 20%. Led branding and marketing design, crafting landing pages, ad visuals, and copy tests; launched campaigns reaching 100K+ users with a 10% paid conversion rate. Balanced research, prototyping, design, and code implementation to deliver a cohesive end-to-end experience.