Spearheaded 0→1 design for a conversational AI productivity platform across chat, voice, and web. Collaborated with co-founders to define the product vision, UX, and brand identity.

Conducted ongoing user research through Amplitude session replays, identifying drop-offs and friction points, translating insights into Figma refinements and production updates in Cursor. Performed competitive analysis of leading habit-tracking and coaching apps to benchmark flows.

Designed and shipped core features — onboarding, habit tracking, and check-ins — through 5–6 prototype iterations to improve clarity and reduce setup time. Built the initial Figma design system with semantic tokens and component variants, accelerating engineer handoff by 30%.

Created adaptive chat UI logic, coach avatars, and visual states that boosted early engagement by 20%. Led branding and marketing design, crafting landing pages, ad visuals, and copy tests; launched campaigns reaching 100K+ users with a 10% paid conversion rate. Balanced research, prototyping, design, and code implementation to deliver a cohesive end-to-end experience.

Led design for ZS’s B2B analytics platform, ZAIDYN – Field Performance & Incentives, delivering scalable and user-centered solutions for global pharma and enterprise clients.

Accelerated the rollout of ZAIDYN’s analytics suite, impacting 130+ companies by designing custom icons, responsive widgets, banners, and draggable data tables optimized for web and mobile. Redesigned the information hierarchy for ZAIDYN–IC OPS (Incentive Compensation) with a scalable Tree Dropdown component for complex product selections — later featured in the company newsletter for its innovative cross-team collaboration.

Mentored five junior designers over a six-month period, reducing onboarding time by 60% and significantly decreasing the Head of UX’s training responsibilities through structured guidance on ZS’s design language system.

Streamlined user research workflows by 15% through standardized persona templates, enabling cross-functional teams to generate 80+ personas daily and align faster on insights. Mentored five junior designers, reducing onboarding time by 60% and deepening the team’s understanding of ZS’s design language system.

Collaborated closely with product managers, researchers, and engineers to ensure visual consistency and usability across dashboards and internal tools — bridging design strategy with execution to deliver measurable impact across the ZAIDYN ecosystem.

Enhanced TATA Motors’ spare-parts search experience by integrating multilingual voice commands, image recognition, and colloquial search terms, improving accessibility by 35% for 52,000+ mechanics through user-driven insights.

Expanded market presence for TATA Hitachi by designing a cohesive visual design system adopted by 1,000+ machinery manufacturers.

Earned recognition for exceptional creativity and attention to detail in Unilever’s newsletter design featured by PwC

Collaborated with co-founders, engineers, and marketers to lead end-to-end design and creative direction across diverse client projects in ed-tech, wholesale fabric, and food retail.

Directed creative strategy and client acquisition for wholesale fabric and retail partners — pitching concepts, leading presentations, and designing logos, social campaigns, and websites that strengthened market presence and brought in 10 new clients.

Delivered 0→1 brand creation for multiple small businesses — developing identity systems, e-commerce presence, and social media strategy that increased client revenue by up to 100% through design-led storytelling and digital growth.