# Vyomika Parikh > Product Designer | 0→1 conversational AI designer | ex ZS, Tata Motors, PwC | Design Mentor Location: San Francisco Bay Area, United States Profile: https://flows.cv/vyomika Hey there! I’m Vyomika, a Senior Product Designer based in the San Francisco Bay Area. I’ve spent the last 8 years diving deep into UI/UX, growing across startups, co-founding my design agency, and working in the corporate world. Right now, I lead design at Habit Coach AI, where we’re building personalized, AI-driven conversation tools that feel as natural as texting or calling. Before this, at ZS Associates, I shaped the design of ZAIDYN, a major B2B analytics platform, by simplifying complex workflows and setting up design systems that moved real business goals. I’ve also got a Master’s in HCI that helped me sharpen my design thinking, plus hands-on skills in rapid prototyping and systems work. Day to day, I jump between Figma and AI tools to bring clean, functional UI to life. When I’m not designing, you’ll find me exploring art stores, illustrating small things, making travel reels, or journaling at my cozy creative desk in the corner. ## Work Experience ### Product Designer @ Habit Coach AI Jan 2024 – Jan 2026 | United States Spearheaded 0→1 design for a conversational AI productivity platform across chat, voice, and web. Collaborated with co-founders to define the product vision, UX, and brand identity. Conducted ongoing user research through Amplitude session replays, identifying drop-offs and friction points, translating insights into Figma refinements and production updates in Cursor. Performed competitive analysis of leading habit-tracking and coaching apps to benchmark flows. Designed and shipped core features — onboarding, habit tracking, and check-ins — through 5–6 prototype iterations to improve clarity and reduce setup time. Built the initial Figma design system with semantic tokens and component variants, accelerating engineer handoff by 30%. Created adaptive chat UI logic, coach avatars, and visual states that boosted early engagement by 20%. Led branding and marketing design, crafting landing pages, ad visuals, and copy tests; launched campaigns reaching 100K+ users with a 10% paid conversion rate. Balanced research, prototyping, design, and code implementation to deliver a cohesive end-to-end experience. ### Senior Product Designer / Visual Designer @ ZS Jan 2022 – Jan 2023 | India Led design for ZS’s B2B analytics platform, ZAIDYN – Field Performance & Incentives, delivering scalable and user-centered solutions for global pharma and enterprise clients. Accelerated the rollout of ZAIDYN’s analytics suite, impacting 130+ companies by designing custom icons, responsive widgets, banners, and draggable data tables optimized for web and mobile. Redesigned the information hierarchy for ZAIDYN–IC OPS (Incentive Compensation) with a scalable Tree Dropdown component for complex product selections — later featured in the company newsletter for its innovative cross-team collaboration. Mentored five junior designers over a six-month period, reducing onboarding time by 60% and significantly decreasing the Head of UX’s training responsibilities through structured guidance on ZS’s design language system. ### Product Designer / Visual Designer @ ZS Jan 2021 – Jan 2022 Streamlined user research workflows by 15% through standardized persona templates, enabling cross-functional teams to generate 80+ personas daily and align faster on insights. Mentored five junior designers, reducing onboarding time by 60% and deepening the team’s understanding of ZS’s design language system. Collaborated closely with product managers, researchers, and engineers to ensure visual consistency and usability across dashboards and internal tools — bridging design strategy with execution to deliver measurable impact across the ZAIDYN ecosystem. ### Product Designer / Visual Designer @ yuj | a global design company Jan 2019 – Jan 2021 | India Enhanced TATA Motors’ spare-parts search experience by integrating multilingual voice commands, image recognition, and colloquial search terms, improving accessibility by 35% for 52,000+ mechanics through user-driven insights. Expanded market presence for TATA Hitachi by designing a cohesive visual design system adopted by 1,000+ machinery manufacturers. Earned recognition for exceptional creativity and attention to detail in Unilever’s newsletter design featured by PwC ### Co-Founder, Lead Designer @ Reeb Jan 2019 – Jan 2019 | Mumbai, Maharashtra, India Collaborated with co-founders, engineers, and marketers to lead end-to-end design and creative direction across diverse client projects in ed-tech, wholesale fabric, and food retail. Directed creative strategy and client acquisition for wholesale fabric and retail partners — pitching concepts, leading presentations, and designing logos, social campaigns, and websites that strengthened market presence and brought in 10 new clients. Delivered 0→1 brand creation for multiple small businesses — developing identity systems, e-commerce presence, and social media strategy that increased client revenue by up to 100% through design-led storytelling and digital growth. ### Design Consultant @ Reeb Jan 2018 – Jan 2019 | Mumbai, Maharashtra, India Launched and scaled “Halla Gulla,” a concentration-enhancing board game — designed, branded, and marketed in-house; appeared on the first page of Amazon search results and sold out within one month. ### User Interface Designer @ The Butterfly Effect Studio Jan 2016 – Jan 2019 Collaborated as the sole designer, partnering with engineers, the creative head, and co-founders across diverse domains to deliver cohesive end-to-end product experiences. Designed for 6+ industries, creating logos, branding systems, packaging, emailers, social media assets, and websites tailored to each client’s market and audience. Mentored a junior designer to strengthen project planning and time management, improving workflow efficiency and saving 5 hours per week in delivery time. ### Graphic Designer @ Black Coffee Advertising Jan 2015 – Jan 2015 | Bengaluru, Karnataka, India Had the opportunity to create brand strategy with prestigious clients like Taj Vivanta and Horlicks ## Education ### Master in Design in Human Computer Interaction Design California College of the Arts ### Bachelor in Design in Visual Communication Design (Illustration) Srishti Manipal Institute of Art, Design and Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/vyomikaparikh - Portfolio: https://www.vyomikaparikh.com --- Source: https://flows.cv/vyomika JSON Resume: https://flows.cv/vyomika/resume.json Last updated: 2026-04-13