• Led market analysis, assessing competitive landscape and consumer needs to develop product strategy, roadmap, and positioning for AT&T’s Value segment.

• Influenced Value Plus product priorities, product plans and overall product positioning to ensure harmonized product portfolio for consumers; improving product upsell by 20% and improving customer Save-Desk retention rates by 10%.

• Led Value Plus product from ideation to launch, evaluating post launch Share-of-Gross Add (SoGA) and churn metrics to ensure designed price vs features segregation; resulting in 14% increase in subscriber gross adds and reduced churn by three basis points.

• Developed business cases, revenue potential analysis, and pricing analysis to launch competitive pricing and features, achieving a 35% improvement in internal migrations towards high revenue stickier line of businesses.

• Led mobile product development in fast-paced, Agile environment, working closely with developers and stakeholders to ensure successful product and feature launches.

• Collaborated with cross-functional teams, including engineering, product, marketing, and partner teams, to influence product roadmap and strategy based on customer needs and data insights, improving sales, asset optimization, and customer satisfaction.

• Worked with sales and marketing to develop actionable insights for prioritize product roadmap; and to focus on customer centric product design.

• Captured customer needs, product scenarios, user stories, personas, and stakeholder feedback to create new and improve existing product features.

• Implemented an AI/ML-based fraud prevention prediction model for prepaid consumer databases, improving predictive capabilities by 10% and optimizing the marketing budget for device promotions.

• Presenting product design, implementation, and improvement cadence to the leadership; steering executive decisions based on product performance and competitiveness at the marketplace.

• Designed and implemented go-to-market (GTM) strategy for a native app, leveraging eSIM technology to create cross-sided network effects and evolve into a digital acquisition channel and messaging platform.

• Developed product requirements, feature development, and acceptance criteria for the native app, incorporating market differentiation and value proposition elements.

• Collaborated with cross function areas, identifying operations and support requirements, facilitated their implementation.

• Socialized product plans across teams, identifying blind spots in consumer touch points and buy flows; and facilitated improvements towards frictionless product experience.

• Utilized advanced analytics and AI/ML techniques to analyze customer feedback, informing product roadmap and strategy.

• Conducted market analysis, competitive landscape assessment, and developed pricing response for overall growth.

• Customized technical solutions for startups by leveraging AT&T's product roadmap, improving mission critical service delivery for them.

• Led Machine Learning and AI trials in collaboration with startups to improve AT&T’s forecast accuracies, achieving 16% cost savings on capacity enhancement projects.

• Owned P&L and $4M annual budget for customized product solutions at special events, designing dashboards and data analysis tools for B2B partners to derive insights on product line performance in real-time.

• Led cross-functional initiatives for segment growth and business process improvement, achieving a 46% cycle time reduction and $3+M in savings through process standardization, automation, and implementation of impactful solutions.

• Created and worked with design resources to develop wireframes and design comps to guide engineering efforts.

• Led cross-functional efforts for technology solutions and broader strategy; gave feedback to technical teams building products on top of the infrastructure.

• Discussed the architecture/technical practicalities, aligning product strategy with engineering solutioning and constraints for prioritized product/feature implementations.

• Developed product strategy, commercialization, and execution plans for technology solutions, including risk management, onboarding experience, and commercial enablement assets.

• Led Proof-of-Concept and feature trials to fill gaps in the current business ecosystem, working with AT&T Foundry to integrate innovative practices into technology business operations.