# Wajahat A. > Lead Product Manager | Strategic Marketing Plans Location: San Francisco Bay Area, United States Profile: https://flows.cv/wajahata “Wajahat starts his conversation with "how can I help you", this attitude is at the core of his interaction throughout; with any one and on any level in the organization. He enjoys sharing his "how to Do-It-Yourself" urge with others and knows no borders across functions when it comes to meeting the goals. The empathy he has for cross functional deliverables while being highly focused on his own team tasks enables him to influence to go for the extra mile, yet having the fun factor very much alive at the workplace. With these secret ingredients at play, he enjoyed being a go-to person for technology deployment issues where engineers loved his analogies from their everyday lives; while the folks in the product marketing group now, admire his ability to explain complex technologies with relatable value propositions for the marketplace.” — Coworker/AT&T Product Team Career Episodes: 1. Built an AI powered working prototype to provide a venue for self-expression for our young customers; this required me to learn AI from scratch without any formal guidance. 2. Collaborated with Engineering, Finance and partner teams; ran pilots/proof of concept. led Machine Learning and AI trial, achieved 16% cost savings on capacity enhancement projects. 3. Led multiple business process improvement projects; achieved 46% cycle time reduction on technology design with $3+M savings. 4. Led a $3.5M turn key professional services business, worked both as Technical Solutions and Business Development Manager for an enterprise software startup in the Middle East region. Freelance Contributions: • Market research on SYNNEX Strategy Project: to enhance cloud adoption amongst SYNNEX’s Value-Adding-Retailers (VARs). Data insights and strategic recommendations were presented to the client CEO as the final delivery on the project • d-com Project: led market research for a Drone Racing startup, product strategy, data analysis and the business plans were delivered • Consulted a health industry startup targeting enhancing patient referral Core skills: • Cross-functional Team Leadership • Market Research, Qualitative and Quantitative • Customer Insights, Predictive Analytics • Audience Strategy and Growth planning • Data Story telling • Strategic Program Management • Artificial intelligence (ML + Deep learning) ## Work Experience ### Lead Product Manager | Value Segment @ AT&T Jan 2018 – Present | San Ramon, California, United States • Led market analysis, assessing competitive landscape and consumer needs to develop product strategy, roadmap, and positioning for AT&T’s Value segment. • Influenced Value Plus product priorities, product plans and overall product positioning to ensure harmonized product portfolio for consumers; improving product upsell by 20% and improving customer Save-Desk retention rates by 10%. • Led Value Plus product from ideation to launch, evaluating post launch Share-of-Gross Add (SoGA) and churn metrics to ensure designed price vs features segregation; resulting in 14% increase in subscriber gross adds and reduced churn by three basis points. • Developed business cases, revenue potential analysis, and pricing analysis to launch competitive pricing and features, achieving a 35% improvement in internal migrations towards high revenue stickier line of businesses. • Led mobile product development in fast-paced, Agile environment, working closely with developers and stakeholders to ensure successful product and feature launches. • Collaborated with cross-functional teams, including engineering, product, marketing, and partner teams, to influence product roadmap and strategy based on customer needs and data insights, improving sales, asset optimization, and customer satisfaction. • Worked with sales and marketing to develop actionable insights for prioritize product roadmap; and to focus on customer centric product design. • Captured customer needs, product scenarios, user stories, personas, and stakeholder feedback to create new and improve existing product features. • Implemented an AI/ML-based fraud prevention prediction model for prepaid consumer databases, improving predictive capabilities by 10% and optimizing the marketing budget for device promotions. • Presenting product design, implementation, and improvement cadence to the leadership; steering executive decisions based on product performance and competitiveness at the marketplace. ### Lead Product Manager @ AT&T Jan 2016 – Jan 2018 | Los Angeles, California, United States • Designed and implemented go-to-market (GTM) strategy for a native app, leveraging eSIM technology to create cross-sided network effects and evolve into a digital acquisition channel and messaging platform. • Developed product requirements, feature development, and acceptance criteria for the native app, incorporating market differentiation and value proposition elements. • Collaborated with cross function areas, identifying operations and support requirements, facilitated their implementation. • Socialized product plans across teams, identifying blind spots in consumer touch points and buy flows; and facilitated improvements towards frictionless product experience. • Utilized advanced analytics and AI/ML techniques to analyze customer feedback, informing product roadmap and strategy. • Conducted market analysis, competitive landscape assessment, and developed pricing response for overall growth. ### Senior Technical Product Manager @ AT&T Jan 2013 – Jan 2016 | San Ramon, California, United States • Customized technical solutions for startups by leveraging AT&T's product roadmap, improving mission critical service delivery for them. • Led Machine Learning and AI trials in collaboration with startups to improve AT&T’s forecast accuracies, achieving 16% cost savings on capacity enhancement projects. • Owned P&L and $4M annual budget for customized product solutions at special events, designing dashboards and data analysis tools for B2B partners to derive insights on product line performance in real-time. • Led cross-functional initiatives for segment growth and business process improvement, achieving a 46% cycle time reduction and $3+M in savings through process standardization, automation, and implementation of impactful solutions. ### Product Owner | Service Design Lead @ AT&T Jan 2011 – Jan 2013 | San Ramon, California, United States • Created and worked with design resources to develop wireframes and design comps to guide engineering efforts. • Led cross-functional efforts for technology solutions and broader strategy; gave feedback to technical teams building products on top of the infrastructure. • Discussed the architecture/technical practicalities, aligning product strategy with engineering solutioning and constraints for prioritized product/feature implementations. • Developed product strategy, commercialization, and execution plans for technology solutions, including risk management, onboarding experience, and commercial enablement assets. • Led Proof-of-Concept and feature trials to fill gaps in the current business ecosystem, working with AT&T Foundry to integrate innovative practices into technology business operations. ### Manager Technology Design & Analytics, OEM Partnerships @ Mdocs Jan 2008 – Jan 2011 ### Business Development & Engagement Manager @ AIRCOM International (A TEOCO Company) Jan 2007 – Jan 2008 | Dubai, United Arab Emirates ### Manager Technology Strategy & Business Operations @ Telenor Jan 2004 – Jan 2007 | Norway, Pakistan ## Education ### M.B.A in Product Marketing Univeristy of California, Davis ### B.Sc in Engineering (Electrical & Electronics, Digital Signal Processing), Electrical & Electronics, Digital Signal Processing University of Engineering and Technology ## Contact & Social - LinkedIn: https://www.linkedin.com/in/2wajahatahmed --- Source: https://flows.cv/wajahata JSON Resume: https://flows.cv/wajahata/resume.json Last updated: 2026-04-07