Experienced in designing marketing websites, B2C saas websites, iOS app, B2B marketplace, and data dashboard to help increase lead generation and conversion. Services also include building branding, visual identity system, and visual communication design since 2012. Highlights for the past 5 years:
•Patientrials (3.5 months in 2020) – Redefined the experience of the AI-powered patient recruitment platform, creating a scalable design system and overhauling trial search, filtering, and enrollment flows — streamlining patient effort and boosting selection confidence. Increased 36% CTR and 16% Enrollment and reduced 41% bounce rate.
•Invidica (3.5 months, 2021)– Designed the AI-powered B2B wholesale marketplace from early stage, establishing the design system, integrating the model to inform profitability-prediction, and optimizing search and selection — enabling faster, more informed purchasing.
•Designed conference websites and campaign materials for international conferences, including three consecutive years for the U.S.–Taiwan High-Tech Forum and the diplomatic UNDP Nigeria Lake Chad Niamey Conference, delivering cohesive visual branding and digital presence.
Skills: Visual Design, User Experience Design, Visual Communication Strategic, Human-centered Design, ethnography research, and Data Visualization. I am comfortable leading from the discovery to delivery process and obsessed with information design from aesthetics, readability to accessibility.