• As the first Product Designer at the company, I led end-to-end product design for complex multi-role service workflows across Fleet, Insurance, and Shop platforms — enabling repair requests, estimate approvals, diagnostics, communications, repair status tracking, invoicing, payments, and vehicle logistics for enterprise customers.
• Partnered closely with Product Managers, Engineers, and QA to define requirements and UX goals, refine acceptance criteria, prioritize roadmaps, navigate trade-offs, and meet technical requirements.
• Prioritized cross-functional relationships to promote collaboration across teams, improve internal processes, and support problem-solving across the product and engineering org.
• Built and maintained the design system and style guide in partnership with marketing, ensuring a cohesive brand experience and scalable UI patterns across all platforms.
• Led the creation and documentation of UX artifacts such as personas, research notes, and project plans to articulate the user problems and provide solutions.
• Utilized Figma Make’s rapid AI prototyping feature to quickly validate workflows, gather feedback, and reduce user friction.
• Designs helped demonstrate product viability that supported ServiceUp’s successful $55M Series B fundraise.
