# Warren Tobias > Senior Product Designer | B2B2C • B2B • SaaS • Design Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/warrentobias I’m a Product Designer with over a decade of experience in design, with 8+ years focused on user-centered design. I’ve built and scaled products across B2B2C, B2B, and SaaS environments, primarily within fast-growing startups where speed, clarity, and impact matter. I care deeply about crafting inclusive scalable experiences that not only feel intuitive, but also drive meaningful outcomes for users and the business. I’m comfortable operating in high ambiguity and taking ownership when direction isn’t fully defined. I enjoy partnering closely with cross-functional teams to shape product vision and turn complex problems into thoughtful scalable solutions that balance user needs, business goals, and technical constraints. Most recently, my work at ServiceUp helped the team reach product-market fit and contributed to a successful $55M Series B fundraise. I'm particularly passionate about purpose-driven companies with an interest in building AI-powered product experiences that put users first. ## Work Experience ### Founding Lead Product Designer @ ServiceUp Jan 2022 – Jan 2025 | Campbell, CA • As the first Product Designer at the company, I led end-to-end product design for complex multi-role service workflows across Fleet, Insurance, and Shop platforms — enabling repair requests, estimate approvals, diagnostics, communications, repair status tracking, invoicing, payments, and vehicle logistics for enterprise customers. • Partnered closely with Product Managers, Engineers, and QA to define requirements and UX goals, refine acceptance criteria, prioritize roadmaps, navigate trade-offs, and meet technical requirements. • Prioritized cross-functional relationships to promote collaboration across teams, improve internal processes, and support problem-solving across the product and engineering org. • Built and maintained the design system and style guide in partnership with marketing, ensuring a cohesive brand experience and scalable UI patterns across all platforms. • Led the creation and documentation of UX artifacts such as personas, research notes, and project plans to articulate the user problems and provide solutions. • Utilized Figma Make’s rapid AI prototyping feature to quickly validate workflows, gather feedback, and reduce user friction. • Designs helped demonstrate product viability that supported ServiceUp’s successful $55M Series B fundraise. ### Senior Product Designer @ Mojio Jan 2022 – Jan 2022 | Campbell, CA • Owned end-to-end design for the features of Force, a fleet management platform for small businesses. • Shaped product strategy through user insights and competitive analysis while mentoring designers and improving team onboarding processes. ### Design Systems Lead @ Mojio Jan 2020 – Jan 2022 | Campbell, CA • Led the org-wide migration from Sketch to Figma and rebuilt the design system through a full audit and refreshed component library to improve efficiency. • Implemented tools that streamlined workflows and reduced friction between design and engineering. ### Product Designer @ Mojio Jan 2018 – Jan 2020 | Campbell, CA • Designed web and mobile experiences for connected vehicle and IoT platforms — leading research, IA, prototyping, and UI design for clients including T-Mobile, MetroPCS, Deutsche Telekom, Telefónica, and Telus. • Teamed up with UX designers to conduct user research and interviews to uncover user needs and pain points, and leveraged both quantitative and qualitative data to lead design strategy. ### Product Design Intern @ Mojio Jan 2017 – Jan 2018 | Palo Alto, CA • Created and maintained visual asset templates for mobile app releases across Apple App Store and Google Play Store. • Designed visual and motion assets to enhance user flows and feature experiences. ### Production Designer @ Curious.com Jan 2015 – Jan 2017 | Menlo Park, CA • Produced digital and print assets that drove marketing engagement and inbound traffic for an educational app. • Collaborated with design and marketing teams to develop brand-aligned creative campaigns. ### Web Designer & Front End Developer @ Self-Employed Jan 2014 – Jan 2017 | Campbell, CA • Designed and built websites, landing pages, and marketing assets for small businesses and startups, combining UX, branding, and conversion-focused design. • Delivered high-quality client experiences by pairing design expertise with front end development skills in HTML, CSS, and JavaScript. ### Creative @ Apple Jan 2012 – Jan 2014 | Palo Alto, CA • Certified Apple consultant and educator for all Mac software, as well as iOS and Mac OSX devices. • Utilized people skills and effective coaching techniques to help users increase their computer skills from novice to technically savvy. ### User Acceptance Tester, Apple Product Documentation @ Apple Jan 2013 – Jan 2013 | Cupertino, CA • Collaborated with Apple Product Documentation Team and keystroked user-facing Mac OSX documentation for accuracy. • Provided detailed reports for improving documentation to APD Instructional Designers. • Identified and documented bugs in existing and beta software. • Delivered written reports for improving documentation. Collaborated with APD Instructional Designers to improve overall product-help strategy. ### Technical Specialist / Mentor @ Apple Jan 2007 – Jan 2012 | Pasadena, CA • Certified mobile device technician providing hardware/software diagnostics and repairs for iOS devices and Mac computers, including upgrades, replacements, and system setups. • Served as a Mentor, training team members, improving communication, and supporting a high-performing, goal-oriented team culture. ### Specialist @ Apple Jan 2005 – Jan 2007 | Brea, CA • Maintained and exceeded quarterly goals by connecting consumers to Apple products. • Implemented product knowledge, people skills, and excellent customer service to provide the best solutions for new and existing Mac users. ## Education ### BFA in Web Design & New Media Academy of Art University ### Graphic Design California State University, Fullerton ### Associate of Science - AS in Mathematics Antelope Valley College ### Associate of Arts - AA in Letters, Arts & Sciences Antelope Valley College ### Biomedical Engineering University of Southern California ## Contact & Social - LinkedIn: https://linkedin.com/in/warrentobias - Portfolio: https://www.warrentobias.com --- Source: https://flows.cv/warrentobias JSON Resume: https://flows.cv/warrentobias/resume.json Last updated: 2026-04-13