As a Product Designer at Zeligate, I'm shaping the user experience of an AI workforce platform. This platform is transforming how organisations scale operations AI workers across Human Resources, Marketing, Sales, Technology, Finance, Real Estate, and Legal.

I lead the end-to-end design process for a complex product ecosystem where AI helpers function as integrated team members, each with unique profiles, communication channels, and capabilities. My work focuses on making advanced AI technology feel intuitive and human-centred, enabling seamless collaboration between people and AI workers.

Core responsibilities include:

Creating and maintaining a comprehensive design system that ensures consistency across our multi-faceted platform and AI helper interfaces. Working alongside SMEs and conducting user research, including interviews and feedback analysis, I validate designs to ensure our solutions address real user needs in enterprise environments.

I collaborate closely with development teams and key stakeholders to translate product strategy into tangible user experiences, producing high-fidelity prototypes that guide feature development and communicate design vision. A significant focus of my role involves designing for complexity: balancing powerful capabilities with interfaces that remain accessible and efficient.

My design approach prioritises security, transparency, and trust-building, ensuring users experience a frictionless interface while understanding how their data is protected. By championing user-centred design principles throughout the product development cycle, I help Zeligate deliver an AI platform that organisations can confidently integrate into their daily workflows.

I lead UX design across two pioneering medical products that are transforming patient care. The first is a world-first home respiratory disease test featuring a digital analyser integrated with a smartphone app. The second is a compact digital medical device that enables physicians to elevate the standard of patient care, supported by an online portal where users manage clinic accounts and access session data.

Working at the intersection of healthcare and technology, I collaborate closely with scientists, developers, and medical advisors to translate complex clinical requirements into intuitive user experiences. My approach centres on rigorous user research, iterative prototyping, and continuous testing to refine the product experience and identify opportunities for innovation.

Key contributions include establishing comprehensive design systems that ensure consistency across platforms, streamlining operational workflows, and advocating for user-centred design principles that have been instrumental to both products' success in the market.

Freelancing as a creative consultant to deliver strategic UX/UI design and advertising solutions across digital platforms. I developed scalable design systems and multi--platform campaigns that improved user experiences, streamlined workflows, and drove measurable results for diverse clients and projects.

As Head of Creative Services at Tatts Group, I led a multidisciplinary team of nine, including UI and graphic designers, developers, copywriters, and a studio manager, to deliver human-centred design across all digital touch points for the company's Lotteries, Wagering, Gaming, and Corporate divisions.

I established an agile, test-and-learn culture that drove measurable business results:

$360M in CRM-driven turnover,

$139M through search and social channels, and

67M website visits via SEO and SEM.

20,000 individual pieces of content

80,000 new customer acquisitions

9.5M reached people through social channels.

Beyond output, I transformed Creative Services into a high-performing team by implementing effective processes, researching cost-effective technology solutions, and fostering a culture of trust and transparency. I prioritised talent development through structured reviews and skills advancement, while leading recruitment efforts focused on cultural alignment. My leadership philosophy centres on creating an environment where autonomy and accountability thrive, enabling designers and creatives to do their best work.