Led Cox's enterprise-wide Design System strategy across 4 brands, driving adoption and consistency at scale.
• Owned all hands-on design system production within Figma—updating components, building new variants, optimizing auto-layouts, and architecting token sets—while leading the strategic evaluation and planning for future system evolution.
• Established design token architecture that became the foundation for all product development teams.
• Drove organizational change through comprehensive research program (user interviews, surveys, office hours) that informed system evolution and adoption strategies.
• Influenced product strategy through participation in high-level, multi-disciplinary meetings, ensuring design system alignment with business goals.