# Wei-Hsin Chen > Design Engineer | UX/UI Innovator | Front-End Expert | Engineer Leadership Location: San Ramon, California, United States Profile: https://flows.cv/weihsinchen I've always been fascinated by the intersection of design and code. When I studied at the Academy of Art University, I'd spend hours crafting designs and then work tirelessly to bring them to life as interactive experiences. This passion evolved into a career where I bridge the gap between creativity and functionality. With over a decade of experience, including work for tech giants like Google, I've honed my skills as both a UX designer and a front-end engineer. This unique blend allows me to envision beautiful, user-centric designs and implement them with efficient, scalable code. My journey has been marked by exciting innovations significantly impacting team performance and product quality. I developed a Figma-based Webpack plugin that doubled our team's development velocity, allowing us to iterate faster and deliver superior results. By creating a TypeScript/Python component engine, I boosted our productivity by 25%, streamlining our workflow and enhancing collaboration between designers and developers. One of my proudest achievements was leading the development of high-performance, interactive web experiences that pushed the boundaries of what's possible in a browser, delighting users and setting new standards in our industry. What truly drives me is the challenge of translating complex design concepts into seamless digital experiences. I thrive on leading cross-functional teams, fostering collaboration between designers and developers, and mentoring the next generation of tech innovators. I'm currently seeking opportunities to lead projects that demand both creative vision and technical expertise. If you're looking for someone who can speak the language of designers and engineers, let's connect! I'm always excited to discuss new ideas and explore how we can create extraordinary digital experiences together. ## Work Experience ### Senior Web Engineer @ Roblox Jan 2025 – Present | San Mateo, California, United States ### Product Manager @ Movement Labs Jan 2025 – Jan 2025 ### Tech Lead, Huge @Google @ Huge Jan 2020 – Jan 2024 | Oakland, California, United States My core day-to-day tasks in this role included" • Leading design and execution of large-scale web projects, aligning with client expectations and business goals. • Conducting code reviews and peer programming with a global team to ensure best practices and high code quality. • Mentoring teams and promoting Agile methods to enhance productivity and efficiency. • Addressing technical challenges to optimize system architecture and application performance. • Collaborating with clients and stakeholders to refine project scope and deliver customized solutions. • Implementing quality control protocols to ensure deliverables meet or exceed standards. • Enhancing website performance and scalability, focusing on resolving performance bottlenecks. Notable Contributions/Accomplishments: • Developed a Figma-based Webpack plugin, automating style guide generation, achieving a 2x increase in development velocity, and minimizing client review cycles from 5 days to 1 day. • Spearheaded the development of a TypeScript/Python component engine, streamlining development processes, fostering code reusability, and enabling high customization, resulting in 2x team output and 3x productivity. • Led a cross-functional team to develop the Perks Redemption SPA tool suite, integrating a Python content delivery microservice and CMS, increasing user engagement by 30% and optimizing backend efficiency. • Rebuilt Product News Service using a microservice architecture, establishing a centralized CMS that streamlined updates and enhanced data integrity across platforms. • Revamped static Product Detail Pages' design and underlying architecture to address scalability and localization challenges. Developed a Python-based microservice and a new CMS site with advanced front-end frameworks, empowering the content team to manage updates more efficiently, reducing manual work, and decreasing their workload by 30%. ### Senior Web Engineer, HUGE@Google @ Huge Jan 2016 – Jan 2020 | San Francisco Bay Area • Rearchitected the Cross-Platform Product Download system with advanced JavaScript frameworks, achieving a 270% increase in site performance, a 40% boost in development efficiency, an 80% reduction in update cycles, and a 10% uplift in user engagement and download rates. • Optimized project management processes, ensuring on-time delivery with 90% accuracy and accelerating completion times by 20%, significantly boosting team productivity and enhancing cross-functional collaboration. • Designed and implemented a modular component system that reduced design and development time by 40%, standardizing UI components across multiple projects and ensuring consistent user experiences. ### Design / Tech Consultant @ Gopomo Inc Jan 2012 – Jan 2023 Designed and developed user-centric websites and mobile apps, boosting user satisfaction in Canadian and Taiwanese markets. Spearheaded UI design and integrated user feedback to enhance functionality and aesthetics. Mentored designers and developers, promoting continuous innovation. ### Instructor - Web Design (BFA program) @ Academy of Art University Jan 2019 – Jan 2019 | San Francisco Bay Area Crafted and delivered comprehensive web design and development course content, focusing on HTML, CSS, and modern web practices. Shared professional insights and knowledge, provided constructive feedback and support to students, guiding them through assignments, projects, and challenges to ensure successful completion of coursework. ### Senior Web Application Developer @ Eveo Jan 2013 – Jan 2016 | San Francisco Bay Area Led web development projects for high-profile clients including Amgen, Abbott, and Allergan, delivering expert technology consultancy to exceed client expectations and enhance team collaboration. Implemented and customized enterprise-level CMS websites using a diverse tech stack (HTML, CSS, JavaScript, AngularJS, Java, PHP Laravel), boosting user engagement and enhancing client capabilities. A section of my key accomplishments in this capacity entails: • Implemented and customized enterprise CMS platforms using a third-party system tailored to specific client needs, which significantly enhanced user interaction and client service functionality. • Managed and executed projects that met and surpassed high-profile client expectations, fostering strong relationships and establishing a foundation of trust. ### Front-End Flash / Flex Developer @ Eveo Jan 2009 – Jan 2013 | San Francisco Bay Area Developed interactive communication platforms for mobile applications, websites, and trade show installations using diverse technologies, such as HTML, CSS, JavaScript, AngularJS, ActionScript, Flex 4, and PureMVC frameworks. Created enterprise commercial websites using Magnolia CMS with client-editable content components to customize interactive marketing material and enhance user engagement. ### Assistant Usability Lab Coordinator @ Academy of Art University Jan 2012 – Jan 2012 Work collaboratively with Kathleen Watson, CANM MFA faculty, and CANM MFA students to assist in running the usability lab at 601 Brannan AAU facility. - Attended Intuit Usability Lab to help inform the initial setup for the AAU usability lab. - Scheduled all faculty/student reservations and participant interviews for the Usability Lab - Assisted in the development of usage scenarios and testable tasks for student projects. ### Technical Designer Intern @ Lightmaker Jan 2008 – Jan 2008 - Analyzed and redesigned the website project database structure. - Developed a presentation application for company use. - Modified AS3 and XML scripts for Web design projects. ### Web Design Intern @ DOCO Marketing Consultancy Jan 2006 – Jan 2006 - Worked with other web designers, programmers, and marketing managers to create and maintain websites, Internet marketing events, online customer relationships, and online customer loyalty for our clients. - Designed and developed client websites. - Designed banners and web pages for Internet marketing events. ### Branch Marketing Manager @ Eslite Department Store Jan 2004 – Jan 2005 The experience of branch marketing manager helped me understand user experience, usability, and public relationships, because I had to deal with customers every day in order to improve our service and marketing plan. - Researched, planned, and executed marketing strategy every month, with sales promotions and outdoor events. - Used different kinds of media, such as brochures, advertisements, and events to create an average of 10% sales growth, year over year. - Collaborated with graphic designers to finish brochures and decorate the department store interior environment and displays every month. ## Education ### MFA in Computer Art: New Media Academy of Art University Jan 2006 – Jan 2009 ### Bachelor in Business Administration National Chung Cheng University Jan 1999 – Jan 2003 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/weihsin - Website: https://weidesign.engineer/ --- Source: https://flows.cv/weihsinchen JSON Resume: https://flows.cv/weihsinchen/resume.json Last updated: 2026-04-07