• Led end-to-end design of a 0-to-1 web platform migration serving over 10,000 customers, enhanced customers’ workflow efficiency and reduced visit setup time by 75%.

• Conceptualized a visit-scoped session system alongside engineers, translating complex technical constraints into intuitive, user-friendly designs that improve patient data security and usability—resulting in a 90% user satisfaction score.

Led designing core features of the orthodontist software to simplify user flow and reduce interaction confusion.

• Proposed design ideas and created new websites to attract more traffic to the product page.

• Designed and built an international freight price checking application to provide a simple and delightful user experience for eCommerce owners and Amazon merchants in over 75 countries.

• Oversaw design specifications and shared feedback with other designers to refine both website and application design constantly.

• Responsible for all visual design decisions to deliver designs that meet the company's brand image.

• Partnered with the executive and marketing teams to develop high-level strategic business and

product plans for the year 2021.

• Worked closely with the product manager and developers in designing and delivering 2 IOS projects.

• Redesigned the responsive landing page which helped gain 300% increase in the number of new user registrations.

• Conducted user interviews and usability tests for Zivolve v1.0 to get valuable user feedback, based on which I created user flow, personas wireframes, and prototypes for Zivolve v2.0.

• Led a team of 3 designers to develop the design system for the company.

• Created tab bar icons and illustration for the IOS app.

• Initiated the company's website redesign project and assisted the team in creating information architecture for the website.

• Designed logo, slides, and stationery for Sino-US Cultural Exchange Conference 2017.

• Designed brochures for 3 main training projects of the company.

• Conducted interviews with clients to get feedback for company's training programs.

• Designed and implemented over 60 training programs for clients from government agencies and universities.