Ad Insights

• Built ads experimentation products to empower data-driven decision making for advertisers. Especially, built a/b testing and lift testing platform from zero to launch.

• Improved and optimized LinkedIn Ads review system, including review item in-queue time optimization and creative rejection flow improvements.

SDK development for Oracle Mobile Analytics Cloud Service

• Developed Android and Javascript/Cordova SDK. Especially, designed and implemented public API, caching policy, and ensured multithread safety.

• Implemented a OAuth 2.0 flow on client side

• Enabled notification for Android/Cordova over FCM

Mobile Cloud Service (MCS)

• Enabled location-based functions (geofencing and geotagging) with Oracle Spatial

• Worked on various components in analytics reporting pipeline