Crafted logistics workflows and streamlined the large-order checkout and delivery experience, saving $X million annually in shipping costs

Redesigned the admin portal for address management, enabling more granular customization and reducing first-time delivery failures by X%

Optimized payments, financial information management, and tax exemption workflows, increasing customer satisfaction by 25% and saving 1,000+ customer service hours annually

Designed a mobile concept that integrated creator contents (live and short videos) into e-commerce scenarios based on user and competitor research.

Drove the end-to-end UI/UX design of Bing wallpaper mini-app on Android, IOS, and tablets, which achieved top 3 DAU among 30+ Bing mini-apps.

Enhanced Bing’s core search experience on mobile, increasing the search attach rate by 0.5%, and refreshed the Bing search experience across Microsoft platforms, including Edge, Outlook, and Surface Duo.

Redesigned Bing enterprise newsletter on desktop and mobile, which helped increase the article CTR from 15% to 45%.

Updated Bing news design guidelines on Microsoft Human Interface Guideline and helped build the UI component library in Figma.