# Wenchi Yeh

> User Experience Design

Location: Palo Alto, California, United States
Profile: https://flows.cv/wenchiyeh

Experienced in user experience strategy and design, information design, user and business requirement analysis, task analysis, user research and usability, web standards for large scale websites and enterprise systems. 
Special expertise in creating usable and engaging user interface to present information effectively for efficient task completion and delightful user experience while meeting business goals.

## Work Experience
### Senior UX Designer (via Vertisystem, a MOURI Tech Company) @ Uber
Jan 2025 – Present | Sunnyvale, California

### Principal User Experience Designer @ ID.me
Jan 2024 – Jan 2025 | Mountain View, California, United States
• Served as the UX lead for ID.me's Developer Portal, driving impactful user experiences for businesses to integrate identity verification solutions
• Conducted in-depth stakeholders and potential customer interviews and competitive analysis to identify user needs and define the UX vision
• Designed a comprehensive UX framework and created interactive prototypes to communicate the design

### Senior User Experience Design Lead @ Google
Jan 2014 – Jan 2023 | Mountain View, California, United States
• Designed the user experience and information flow for Google's websites and digital brand campaigns
• Led the design system for Google's marketing websites to create brand cohesion and save design and development resources, including guidelines, best practices, component library for designers and code libraries for developers
• Advocated, practiced, and provided consultation on accessible design inside my organization, and contributed to advancing accessibility in the Google community

### Senior User Experience Designer (via Synergis) @ Google
Jan 2013 – Jan 2014 | Mountain View, California, United States
• Designed the user experience and information architecture for Google's product marketing websites

### Principal User Experience Designer @ NetApp
Jan 2012 – Jan 2013 | Sunnyvale, California, United States
• Led the design and evolution of the user experience of Quote-to-Order web application, a platform for internal sales, field engineers, and external partners to create quote, configure storage systems, and set price collaboratively.
• Led user research strategy and planning, executed usability research and heuristic reviews.

### Senior Web User Experience Lead @ HP
Jan 2009 – Jan 2012 | Palo Alto, California, United States
•  User experience lead of HP.com transformation project in the following areas: site-wide search, technical support, and store locator.
•  Drove user experience design and strategy, analyzed business and user requirements, specified user experience requirements and design documentation in an Agile development environment.

### Senior Web User Experience Designer @ HP
Jan 2000 – Jan 2009 | Mountain View, California, United States
• Led information architecture, user experience design and strategy for various hp.com areas, including product catalog, customer support, site search and product lookup.
• Collected and analyzed user requirements, created wireframes to illustrate information flow and design, created low and high fidelity mockups and prototypes, and made design recommendations and changes based on research results, usage metrics, and user feedback.
• Part of web standards team and contributed to the creation and maintenance of hp.com web guidelines.
• Assessed team’s user research needs and determined research methodologies as well as planning research.
• Advocated the need of strategic and organizational integration between design and content

### Product Designer @ OOCL
Jan 1998 – Jan 2000 | San Jose, California, United States
• Collected and analyzed user requirements and tasks, designed interface, created design specifications and storyboards for a large-scale global enterprise system that included customer service, booking, order tracking, invoicing documentation modules. 
• Designed and implemented user interface for company's first B2C internet booking and order tracking application.


## Education
### PhD in Cognitive Psychology
University of Chicago

### BS in Psychology
National Taiwan University

### MS in Experimental Psychology
National Taiwan University


## Contact & Social
- LinkedIn: https://linkedin.com/in/wenchiyeh

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Source: https://flows.cv/wenchiyeh
JSON Resume: https://flows.cv/wenchiyeh/resume.json
Last updated: 2026-04-13