# Wendy Di Wang > Award-Winning Designer | Design Futurist Location: San Francisco, California, United States Profile: https://flows.cv/wendydiwang Wendy Di Wang is an interaction designer.  She works and drives the complete product design lifecycle of major features from end to end, doing user research or partnering with others to understand customer needs and translating those insights into products and features that solve real problems for knowledge workers in organizations. She is enthusiastic about creating innovative design systems, interactions and delightful experiences across screens and tangible products with a positive impact. She leads digital experiences in tech to empower productivity, communities, human connections, and lifelong relationships with inclusive products. She works with Spire Health, Solux City, Google Maps, BNB Chain, Tianhang Technology on UI/UX and Visual Branding Design. Her work has exhibited in Haus der Kulturen der Welt, Berlin during the Forecast Forum festive,  Hamburg during the Brand eins' Zukunftskonferenz Conference, Autodesk Gallery during Spark Design Awards 10th Anniversary Celebration and Silicon Valley Bike Summit 2014. In 2015, her interactive installation Solux - won multiple awards including Forecast Platform and Spark Award for the best design concept. This piece links questions on the quality of life in our cities with ecological challenges, such as energy efficiency, and the issue of light pollution won multiple awards. Visit her website www.wendydiwang.com ## Work Experience ### Director @ Solux City Jan 2019 – Present | San Francisco Bay Area Solux City is a design firm that serve clients from large tech company to small business such as Tiktok, Spire Health, BNB Chain, IntelliPro Group, Sequoia Capital, XDDesign etc Lead and manage a team of designers on the workflows and design process from ideation to delivery, working closely with cross-functional teams to create user-centered designs and user-friendly experiences across a broad range of digital and physical products such as mobile applications, web applications, visual systems, and campaigns. Designing solutions to simplify complex workflows and delivering design solutions for technical products of large scope and complexity. Conduct user research and usability testing to inform design decisions and ensure seamless, innovative solutions, information architectures, case studies, and design solutions. Develop and maintain a design system and style guide to ensure consistency across products and platforms for clients up to 1,000,000 users. Identified new, innovative product opportunities with the brand’s mission, customers, and business model. Emerging trends and technologies to balance user needs with business requirements to create innovative solutions that exceed customer expectations. ### Board of Directors @ The Design Futures Initiative Jan 2022 – Present | San Francisco Bay Area Provide leadership to our community. Manage our global brand. ### Chapter Leader @ The Design Futures Initiative Jan 2020 – Present | San Francisco Bay Area Plan and organize meetups, workshops, and talks featuring professionals in speculative design, design strategy, and foresight for our over 1900+ members. Connects designers, strategists, engineers, scientists, artists and futurists from around the world. Facilitate programs and conversa- tions on the ethical, environmental, political and economic impact of future products and services. Create marketing material and newsletters. Promote brand and events on Eventbrite, Meetups, Instagram, Facebook www.meetup.com/SF-Critical-Design-Speculative-Futures ### Chief Product Officer @ Syval Jan 2024 – Present | San Francisco Bay Area As the Chief Product Officer at Syval, I lead the design, product strategy, marketing, and development efforts to create innovative and impactful financial wellness tools. My role blends strategic vision with hands-on design leadership, ensuring our products meet user needs while delivering exceptional experiences. Key responsibilities include: Product Strategy & Vision: Defining and executing the product roadmap in alignment with our company’s mission and user needs, ensuring that Syval delivers innovative and impactful solutions that drive value for our users. Product Design & Gamification Leadership: Spearheading the design process from concept to implementation, focusing on creating intuitive, aesthetically pleasing, and functional designs. I integrate gamification elements into our products to enhance user engagement and motivation, making financial wellness a more engaging and rewarding experience. Design Thinking & Innovation: Applying design thinking methodologies to solve complex problems, drive innovation, and ensure our products are visually compelling, highly usable, and aligned with user expectations. Marketing Strategy: Developing and executing marketing campaigns that effectively communicate Syval’s value proposition, driving user acquisition, and engagement across multiple channels. My approach ensures that our products are not only well-designed but also well-positioned in the market. Development Oversight: Collaborating with engineering teams to ensure seamless integration of product features, maintaining a high standard of quality and performance. Cross-functional Collaboration: Working closely with the CEO, Tech Lead, and Campus Ambassadors to ensure that our products meet business goals and exceed user expectations. Community Engagement: Leading initiatives to build and nurture Syval’s community, leveraging user feedback to continuously refine our products and services. ### Lead Website Designer & Developer(contract) @ Spire Health Jan 2023 – Jan 2024 | San Francisco Bay Area • Led the UX/UI design and development of Spire Health’s non-consumer-facing website tailored for healthcare professionals focusing on chronic condition management. • Collaborated closely with cross-functional teams to integrate clinical insights and user feedback into website design features, utilizing Webflow for efficient prototyping and development. • Implemented major design innovations including style refinements, enhanced micro-interac- tions, and optimized content visualizations to improve user experience and engagement. • Applied SEO best practices to enhance website visibility and improve user acquisition metrics. ### Creative Director @ Ronbow Cabinets Jan 2023 – Jan 2023 | San Francisco Bay Area Leading Creative across Marketing, Website, and Showroom Digital Experiences. As the Design Director at Ronbow, I spearhead a dynamic team of creatives to craft compelling visual narratives across marketing, website, and showroom digital experiences. Focused on ensuring responsive and mobile-friendly experiences, driving engagement and conversions. Orchestrating a dynamic team of creatives to deliver captivating and user-centric website designs that adapt seamlessly across devices. Collaborating across teams to integrate business goals, marketing strategies, and cutting-edge design to elevate the Ronbow brand and deliver exceptional digital experiences. Focused on pushing the boundaries of website design, ensuring seamless end-to-end solutions. Elevating the Ronbow brand through innovative web design that resonates with customers, amplifies brand awareness, and accelerates growth. ### User Experience Designer @ Google Jan 2018 – Jan 2018 | San Francisco Bay Area Redesign the next generation of Google Maps for a special audience. Researched target audience’s behavior and needs to develop the new product and design concept. Define the product content, user experience, visual style, and interface for the new audience. Create UI and prototype to prove the concept. Run studies to test the design concept with the targeted audience. ### UX/UI Designer @ 天航科技有限公司 Jan 2015 – Jan 2016 | San Francisco Bay Area Redesigned the website and mobile app for an enterprise-facing airfare business Researched, investigated and analyzed the old website, target market, and the audience Improved user experience and implemented product requirements into design Created sitemaps user flows, wireframe, user interface and build prototypes to help illustrate the design Communicate and present product or features to both the internal team and the users to receive feedback, test, iterate, and evolve the product. Cooperated with engineer team to build the product ### Designer @ Haus der Kulturen der Welt Jan 2015 – Jan 2016 | Berlin Area, Germany; San Francisco, US Working on Solux - a smart public lighting system, mentored by Markus Diebel Develop the concept Sketch design ideas and storyboard Built models and prototypes to support form development Create a website and video advertisement Create installations for the exhibition and present to the public ### Product Designer @ Silicon Valley Bicycle Coalition Jan 2013 – Jan 2014 Researched and designed a concept to create the system with a website, local stations and a mobile application to make a safer bicycle community, favoring safe routes and riding in groups ### Product Designer @ Jinsedincang Jan 2014 – Jan 2014 | Beijing City, China Designed the packaging for the products Collaborated with manufacturers for design implementation Improved the work flow between design and marketing teams ### Product Designer @ Baiceyuan Jan 2013 – Jan 2013 | Beijing City, China Designed website components to add branding and style to the product pages Photographed products for store listings Designed posters and book covers ## Education ### Master of Fine Arts - MFA in Interaction Design California College of the Arts ### Bachelor's degree in Industrial and Product Design California College of the Arts ### MIT Media Lab Online Program in Smart Cities Design And Technology Massachusetts Institute of Technology ### Product communication design Kyoto Seika University ### International foundation course Central Academy of Fine Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/wendydiwangdesign - Website: http://www.wendydiwang.com --- Source: https://flows.cv/wendydiwang JSON Resume: https://flows.cv/wendydiwang/resume.json Last updated: 2026-04-08