The Blended Tree

• Conducted in-depth stakeholder interviews and research to identify primary and secondary target audiences, informing the creation of detailed personas and user flows that ensured alignment with user needs and project objectives.

• Designed and presented wireframes to visualize content layout and enhance user experience, iteratively incorporating stakeholder feedback and effectively communicating design decisions to address concerns and promote user-centric solutions.

• Developed a comprehensive design system from the ground up to standardize and streamline design elements, resulting in a cohesive and intuitive user interface that aligned with both user needs and organizational goals.

• Launched a fully functional website on Wix, ensuring seamless integration of design elements and user flows while optimizing the user interface for a smooth and engaging experience.

• Conducted weekly strategic meetings with internal teams and clients to manage customer deadlines and expectations. Implemented action plans and tracked progress, resulting in a 20% increase in project delivery efficiency and a 15% boost in customer satisfaction. Leveraged project management tools to ensure timely completion of deliverables and seamless communication between stakeholders.

• Spearheaded cross-functional initiatives to streamline order management and logistics processes. Coordinated with sales, marketing, and supply chain teams to optimize workflows and eliminate bottlenecks. This led to a significant improvement in order accuracy and delivery times, directly enhancing the overall customer experience and reducing operational costs.

• Proactively managed and nurtured relationships with over 10 key B2B customer accounts. Acted as the primary point of contact for escalations, quickly addressing and resolving issues to maintain high levels of customer satisfaction. Developed and implemented tailored strategies for each account, fostering long-term partnerships and driving repeat business.

• Collaborated with PM, design team, and stakeholder to develop a user-centric platform, demonstrating innovative problem-solving and creativity in aligning project objectives with user needs and expectations.

• Engaged in weekly client and team meetings, effectively communicating project progress and design decisions, incorporating feedback to continuously improve outcomes, and showcasing strong stakeholder management and communication skills.

• Conducted comprehensive analysis and research to create detailed personas and high-fidelity wireframes, optimized user flows, and developed a design system, resulting in a refined and user-focused platform that addressed both user needs and competitive benchmarks.