Winnie is a product designer who aims to create designs that are delightful and work effortlessly in daily life.8 years of experience building world-class consumer-facing products, including apps, IT platforms, and interactive experiences. She is... An enthusiastic creator who loves design, art, and technology.

2022 — NowServiceNowSenior Product Designer

2022 — Now

Currently working on ServiceNow customer success platform - Impact. Lead Platform health user experience.

Successully delivered customers' highly-demanding features - health assessment, and proactive code check, enabling customers and ServiceNow customer support squads maintaining a healthy platform.

Win as a team - YoY Impact CSAT on digital experience went from 56% to 62%.

The current digital experience is at 69%! Overall experience is 62%!

2021 — 2022Weee!Product Designer

2021 — 2022

Growth designer leads design in new user acquisition, monetization, and optimization pillars.

Streamlined end-to-end user experience from landing to checkout and post-purchase incentive features. Such as referral and membership optimization and revamping the reward points system.

Revamped affiliate feature - Weeebates result in a 5% lift in conversion.

Data-driven design, designed and validated ideas through A/B testing. Successfully launched features that have a great impact on business.

2017 — 2020Tang Capital ManagementProduct Designer

2017 — 2020

Greater San Diego Area

Design feasible and creative design solutions for a wide range of web and mobile products. Launched products, including productivity, educational apps, internal record systems, and clinical trial websites.

Pitch Piano（iOS piano learning App）https://www.pitchpiano.com/

Executed end-to-end design strategy for the product. Process includes UX research, design & prototype, usability testing for product features. Articulated complex visions through simple, elegant designs. Engaged with customers and learned quickly through iterative prototyping.

Created marketing materials. (logo, video, ads, app store screenshots)

Blink（Productivity chatbot with over 1M+ users）https://www.blinkthebee.com/

Lead CUI design and reshaped the product by integrated AI solution into the chat flow, resulting in improved product retention rate to 19%. Understand and integrated users' needs, motivations into product design, new solutions result in converting 22.9% of new users into engaged users.

Other experimental projects

Worked closely with the product owner, provide feasible and creative solutions to help to execute MVP.

2017 — 2017Schell GamesUI Artist

2017 — 2017

Greater Pittsburgh Area

Worked on conceptual development in UI/UX, created the wireframe, end-to-end user flow, and hi-fi mockups, UI production, and implementation. Familiar with agile, scrum production methods.

Designed an AR immersive experience inside a themed park. Responsible for UI and UX concept ideation, including user flows, wireframe, and HUD high fidelity mockups.

Spearheaded for creating a health tracking mobile game UI. The app launched in April 2018. Survey data showed that over 60% of users think the UI helped engage with content and increased retention rate. Executed from ideation, design to implementation, worked closely with game designer and engineer.