# Wen-Hua Chen

> UX/UI Design | Design System | Branding

Location: Fort Lee, New Jersey, United States
Profile: https://flows.cv/wenhua

5+ years of experience across UX, UI, and branding at fast-paced design agencies. Detail-oriented and task-driven self-starter who brings clarity and consistency to design problems. Passionate about making ideas into tangible things. 🌼

## Work Experience
### Senior UX/UI Designer @ 500 Designs
Jan 2022 – Jan 2023 | Irvine, California, United States
Worked at a design agency that focused on creating digital designs
• Run UXUI projects from start to finish, beginning with initial strategy and UX audit phase to creating moodboards, stylescapes, sitemaps, wireframes, responsive desktop, mobile, and tablet UI screens, and compiling component-based design systems to bring design vision to life

• Contributed to branding-related tasks, including brand books, pitch decks, logos, branding collaterals, and marketing emails

• Led projects by setting design directions, providing feedback and guidance to the team, ensuring design stayed aligned with business goals, and coordinating with cross-functional teams to help facilitate project progress

### Graphic + UX/UI Designer @ 500 Designs
Jan 2019 – Jan 2022 | Irvine, California

### Visual Designer @ Rochester Institute of Technology
Jan 2019 – Jan 2019 | Rochester, New York
• Designed UI screens for both web and mobile for RIT PHT 180
• Created graphic assets for research visualization
• Produced marketing promo video

### Graduate Design Assistant @ Rochester Institute of Technology
Jan 2018 – Jan 2019 | Rochester, New York
• Created promotional materials, such as logos, web banners, and event posters for the Graphic Design program
• Assisted professor with coursework materials

### Visual Design Intern @ VeeR VR
Jan 2018 – Jan 2018 | Beijing, China
Worked at a global VR content streaming platform startup
• Created on-brand materials, such as e-commerce banners, mascot sticker sets, and presentation templates
• Retouched product photos, and designed product packaging
• Supported the marketing team with promotional materials for social postings and ads

### Graphic Designer @ Sinobrands
Jan 2015 – Jan 2016 | Taipei, Taiwan
Worked at a branding and consulting design agency
• Created comprehensive brand identity systems, such as fonts, color palettes, logos, supporting graphics and illustrations, branding collaterals, brochures, and signage systems
• Designed packaging for food products, and prepared print-ready files
• Compiled branding proposals and final design deliverables
• Worked with design managers and project planning specialists in the research phase to analyze new branding cases, define brand positioning, brand story, and branding strategy


## Education
### Master of Fine Arts - MFA in Visual Communication Design
Rochester Institute of Technology

### Bachelor of Engineering - BE in Technology Application and Human Resource Development
National Taiwan Normal University


## Contact & Social
- LinkedIn: https://linkedin.com/in/phyllis6192

---
Source: https://flows.cv/wenhua
JSON Resume: https://flows.cv/wenhua/resume.json
Last updated: 2026-03-29