Select clients include Airbnb, Brand AI, Future

Developed strategy and executed on all creative efforts across brand identity, product (hardware and software), fundraising, web, physical environments, and the end-to-end customer journey. Built scalable design systems and visual standards that unified all touchpoints, enabling consistent, high-impact brand execution as the company grew.

Worked directly with founders to establish the company’s design DNA. Developed strategy and creative across brand/marketing, product design, digital platforms (website and iOS app), launch campaign, and premium showroom experience, creating a cohesive brand ecosystem that supported the company's market entry.

Joined as founding team member. Established brand identity and company concept, working directly with founders to develop core positioning and visual language that secured seed round funding. Led brand exploration and creative development for investor presentations, translating early-stage vision into compelling visual narrative that attracted initial funding to launch the company.