I help growth and early-stage B2B SaaS startups design great products to scale. With 12 years experience, I thrive at leading complex 0 to 1 initiatives and large redesigns that result in ARR growth. I’m the designer you can give any gnarly problem, opportunity, or KPI, and I’ll find the best path forward.

2022 — NowGranumPrincipal Product Designer

2022 — Now

Seattle, Washington, United States

Simplified complex CRM & business management platform for the landscape maintenance industry including core jobs workflow, scheduling, navigation, invoicing & automations - reduced churn by 11%, increased NPS by 28 pts.

Led design for 0 to 1 mobile app partnering with PM, Engineering, Leadership - defined & shipped MVP in 14 weeks that led to 4x time to value for users.

Supported product roadmap and design output across 3 product teams.

Led, grew, and developed design processes including design crits, customer research, mentorship, hiring, and implemented React Design System.

2021 — 2022Let's Get Real BroFounder

2021 — 2022

Seattle, Washington, United States

Founded and designed Let’s Get Real Bro, a card game to bring more open and connective conversations to guys to support men’s mental health.

Iterated, user tested, prototyped, and shipped games in 3 months. Marketed and sold 6,000+ games, 220k revenue over 12 months.

2020 — 2021GranularLead Product Designer

2020 — 2021

San Francisco Bay Area

Lead Designer for an agriculture analytics platform to help farmers run their business efficiently. Funded by GV & a16z. Acquired for 300m by DuPont.

Led UX vision to execution for unification of 3 products with multiple user groups into a single product. Led and oversaw UX across 4 teams.

Initiated and led a complete rethink of how farmers manage their field work - reduced churn from 18% to 12.5%.

Led design for projects including planning, farm financials & analytics, farm dashboard, nitrogen forecasting, and operations and data management

2017 — 2020GranularSenior Product Designer

2017 — 2020

2015 — 2016RockbotSenior Product Designer

2015 — 2016

San Francisco Bay Area

Initiated and led full redesign of B2B Music Dashboard (think Spotify for Businesses) - led to 2x increase in trial to paid conversion.

Redesigned music discovery UX for B2C Jukebox iOS & Android App - 32% increase in WAU, 14% increase in paid users, 60% faster to 1st song pick.

Collaborated closely with CEO & CTO in defining strategy and roadmap.

Implemented customer-centric discovery processes and product metrics to influence product direction.

Education

Washington State University

Experience+

Education

Bachelor's degree