# Weston Karnes

> Principal Product Designer @ Granum

Location: Seattle, Washington, United States
Profile: https://flows.cv/westonkarnes

I help growth and early-stage B2B SaaS startups design great products to scale. With 12 years experience, I thrive at leading complex 0 to 1 initiatives and large redesigns that result in ARR growth. I’m the designer you can give any gnarly problem, opportunity, or KPI, and I’ll find the best path forward. My superpowers are an infectious curiosity, systems thinking, and data-driven design.

## Work Experience
### Principal Product Designer @ Granum
Jan 2022 – Present | Seattle, Washington, United States
- Simplified complex CRM & business management platform for the landscape maintenance industry including core jobs workflow, scheduling, navigation, invoicing & automations - reduced churn by 11%, increased NPS by 28 pts.
- Led design for 0 to 1 mobile app partnering with PM, Engineering, Leadership - defined & shipped MVP in 14 weeks that led to 4x time to value for users.
- Supported product roadmap and design output across 3 product teams.
- Led, grew, and developed design processes including design crits, customer research, mentorship, hiring, and implemented React Design System.

### Founder @ Let's Get Real Bro
Jan 2021 – Jan 2022 | Seattle, Washington, United States
- Founded and designed Let’s Get Real Bro, a card game to bring more open and connective conversations to guys to support men’s mental health. 
- Iterated, user tested, prototyped, and shipped games in 3 months. Marketed and sold 6,000+ games, 220k revenue over 12 months.

### Lead Product Designer @ Granular
Jan 2020 – Jan 2021 | San Francisco Bay Area
- Lead Designer for an agriculture analytics platform to help farmers run their business efficiently. Funded by GV & a16z. Acquired for 300m by DuPont.
- Led UX vision to execution for unification of 3 products with multiple user groups into a single product. Led and oversaw UX across 4 teams.
- Initiated and led a complete rethink of how farmers manage their field work - reduced churn from 18% to 12.5%.
- Led design for projects including planning, farm financials & analytics, farm dashboard, nitrogen forecasting, and operations and data management

### Senior Product Designer @ Granular
Jan 2017 – Jan 2020

### Senior Product Designer @ Rockbot
Jan 2015 – Jan 2016 | San Francisco Bay Area
- Initiated and led full redesign of B2B Music Dashboard (think Spotify for Businesses) - led to 2x increase in trial to paid conversion.
- Redesigned music discovery UX for B2C Jukebox iOS & Android App - 32% increase in WAU, 14% increase in paid users, 60% faster to 1st song pick.
- Collaborated closely with CEO & CTO in defining strategy and roadmap.
- Implemented customer-centric discovery processes and product metrics to influence product direction.

### Product Designer @ Ratio
Jan 2014 – Jan 2015 | Seattle, WA
- Product designer at digital agency designing for platforms including iOS, Android, Web, Xbox for clients including Disney, Verizon, and more.

### Product Designer @ LikeBright
Jan 2012 – Jan 2014 | Seattle, WA
- Designed web and iOS experiences at LikeBright, a dating app geared towards matching people with friends of friends.


## Education
### Bachelor's degree in Business
Washington State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/wkarnes

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Source: https://flows.cv/westonkarnes
JSON Resume: https://flows.cv/westonkarnes/resume.json
Last updated: 2026-03-31