Designing and building clever brands and marketing sites for startups. We believe in magic.
My life mission:
★ Nurture the creative spark that lives within everyone.
★ Empower other sustainability-focused entrepreneurs with design.
★ Build mission-driven companies that move the future of our planet forward.
I helped bring Sleepwhale to life. From naming and brand identity to launching a sleep product that’s helped thousands of people rest better, naturally.
As a founding partner, I led creative and product development for our modular sleep system, which now includes multiple SKUs designed to target different sleep challenges. I built the brand from scratch, designed and launched the website, and crafted a product experience grounded in both science and storytelling.
Key contributions:
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Named the company and built the brand from the ground up
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Led creative direction across visual identity, packaging, and web
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Designed and launched the e-commerce experience (Shopify)
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Developed and refined the core product (CBD/CBN sleep blend), now shipped to thousands across the U.S.
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Expanded the line to include multiple SKUs, including extra strength and single-ingredient variants
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Built the Sleep Stack system, a framework combining products and habits to improve sleep across four core pillars
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Led storytelling and education across email, content, and events
Sleepwhale is more than a supplement. It's a movement toward smarter, natural sleep.
We are a small design and development firm empowering startups through branding, website design/development, motion graphics,and product design. We also devote time towards exploring cutting-edge technologies in immersive experiences, 3D modeling/animation, and mapping. We work with many startups in NFX Guild, the leading network effect venture firm.
Firefly delivers full screen, engaging media and measurement on rideshare vehicles and taxis while also sharing smart city data with our city partners and revenue with our driver partners.
We created the first collaborative market-network for home services. Neighbors all need the same types of services: tree trimming, gutter cleaning, window washing, pet grooming, and more. A service professional often spends 25-50% of their day driving around to various, spread out jobs. We crowdsource and connect bunches of homeowners to top-tier pros on single-day events to save time and money for everyone!
Blueberry operated in the Bay Area for 3 years after raising a seed round from NFX Guild and other investors.
We still believe that collaboration is the key to unlocking the home services industry.
