# Weston McVicker > Founder @ Secret Sauce + Sleepwhale Location: San Francisco, California, United States Profile: https://flows.cv/westonmcvicker Designing and building clever brands and marketing sites for startups. We believe in magic. My life mission: ★ Nurture the creative spark that lives within everyone. ★ Empower other sustainability-focused entrepreneurs with design. ★ Build mission-driven companies that move the future of our planet forward. ## Work Experience ### Co-Founder @ Sleepwhale Jan 2020 – Present | San Francisco, California, United States I helped bring Sleepwhale to life. From naming and brand identity to launching a sleep product that’s helped thousands of people rest better, naturally. As a founding partner, I led creative and product development for our modular sleep system, which now includes multiple SKUs designed to target different sleep challenges. I built the brand from scratch, designed and launched the website, and crafted a product experience grounded in both science and storytelling. Key contributions: • Named the company and built the brand from the ground up • Led creative direction across visual identity, packaging, and web • Designed and launched the e-commerce experience (Shopify) • Developed and refined the core product (CBD/CBN sleep blend), now shipped to thousands across the U.S. • Expanded the line to include multiple SKUs, including extra strength and single-ingredient variants • Built the Sleep Stack system, a framework combining products and habits to improve sleep across four core pillars • Led storytelling and education across email, content, and events Sleepwhale is more than a supplement. It's a movement toward smarter, natural sleep. ### CEO & Founder @ Secret Sauce Jan 2018 – Present | San Francisco We are a small design and development firm empowering startups through branding, website design/development, motion graphics,and product design. We also devote time towards exploring cutting-edge technologies in immersive experiences, 3D modeling/animation, and mapping. We work with many startups in NFX Guild, the leading network effect venture firm. ### Creative Director @ Firefly Jan 2018 – Jan 2018 | San Francisco Bay Area Firefly delivers full screen, engaging media and measurement on rideshare vehicles and taxis while also sharing smart city data with our city partners and revenue with our driver partners. ### Founder & Head of Product @ Blueberry Home Jan 2015 – Jan 2018 | San Francisco Bay Area We created the first collaborative market-network for home services. Neighbors all need the same types of services: tree trimming, gutter cleaning, window washing, pet grooming, and more. A service professional often spends 25-50% of their day driving around to various, spread out jobs. We crowdsource and connect bunches of homeowners to top-tier pros on single-day events to save time and money for everyone! Blueberry operated in the Bay Area for 3 years after raising a seed round from NFX Guild and other investors. We still believe that collaboration is the key to unlocking the home services industry. ### Alumnus W16 @ NFX Jan 2015 – Jan 2016 | Palo Alto, California Blueberry participated in the NFX Guild Winter 16 class. NFX is a top venture firm focused on investing in network effect companies. ### Product Designer @ TwillTech Jan 2012 – Jan 2012 | Menlo Park, CA Worked on conceptual sketches, models and designs for a small, electric commuter car. Learned about the process of building a vehicle from the ground up and all of the engineering and design choices that go into each phase. ### SCaller Fundraising Representative @ RuffaloCODY Jan 2012 – Jan 2012 | Los Angeles, CA Worked with a team of University of Southern California students to reach out to thousands of Alumni, by building rapport, and acquiring funding for a variety of school programs. Learned sales techniques and strategies through outreach to alumni and other potential donors. ### Sociology & Psychology Research Assistant @ Stanford University Jan 2010 – Jan 2011 | Stanford, California • Sorted and coded data received by the online survey • Ensured completion and accuracy of entries • Credited student participants for participating in the study ### Product Designer, Quality Assurance Engineer @ Attainia Jan 2008 – Jan 2011 • Compared specifications of product to live product • Identified and replicated bugs/issues in software and worked on them with developers • Designed the UI and functionality specifications for the iPhone app of one of the products ### Quality Assurance & Product Design Intern @ Ooyala Jan 2008 – Jan 2008 • Quality Assurance, Content Testing, New Technology Software Development • Worked with the computer visions team to create and develop new technology and the UI associated with the product suite • Labeled video content that was used by the development team for facial recognition testing • Worked on new testing/quality assurance strategies, including automated testing • Tested live content of major clients to ensure quality ## Education ### MBA in Design Strategy California College of the Arts Jan 2014 – Jan 2016 ### Bachelor of Arts (B.A.) in Psychology, Communication Design University of Southern California Jan 2011 – Jan 2013 ### Psychology Foothill College Jan 2008 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/weston-mcvicker --- Source: https://flows.cv/westonmcvicker JSON Resume: https://flows.cv/westonmcvicker/resume.json Last updated: 2026-03-25