# Wilfred Morales

> Staff Product Designer, 
AI Experiences ✨

Location: United States, United States
Profile: https://flows.cv/wilfred

Hola! I’m Wil Morales, a product designer with 10+ years of experience.

✅ Specialize in user-centric design and product strategy

✅ Collaborate with teams to identify opportunities and lead initiatives

✅ Navigate cross-functional environments with executives, PMs, engineers, and designers

✅ Expert in design strategy communication and influence

✅ Skilled in problem-solving for mobile and desktop experiences

✅ Experience in leading product development and feature improvement

## Work Experience
### Staff Product Designer, AI Experiences @ Priceline
Jan 2025 – Present | New York City Metropolitan Area
Driving the future of travel at Priceline by designing multimodal experiences for Penny, our advanced AI travel assistant — reimagining how millions of people explore, plan, and book their journeys.

### Staff Product Designer @ Spring Health
Jan 2022 – Jan 2025 | New York City Metropolitan Area

### Senior Product Designer @ DoorDash
Jan 2021 – Jan 2022 | New York City Metropolitan Area

### Principal Product Designer @ Priceline
Jan 2020 – Jan 2021 | Norwalk, Connecticut, United States

### Lead Product Designer @ Priceline
Jan 2018 – Jan 2020

### Senior Product Designer @ Priceline
Jan 2014 – Jan 2018

### Senior UX/UI Product Designer (Freelance) @ Priceline
Jan 2013 – Jan 2014
Working closely with product managers, developers and designers to help create an intuitive, user-focused, booking experience.

### UX Designer (Freelance) @ Interbrand
Jan 2013 – Jan 2013 | Greater New York City Area
Freelance UX designer on the Rubin Kazan European Soccer website.

### UI Designer (Consultant) @ Express Scripts
Jan 2013 – Jan 2013 | Franklin Lakes, NJ
Design and Art Direction of compelling user-interface designs 
for internal Express Scripts clients.

### Digital Design Director (Freelance) @ Time Inc.
Jan 2012 – Jan 2013 | New York, NY
Primary focus on designing custom-publishing apps for mobile devices, along with additional interactive design solutions for external Fortune 500 clients.

Clients: AT&T, Ford, Lincoln, Merrill Lynch, P&G, 
Compuware, Priolsec, DeVry.

### UI Designer (Consultant) @ Medco
Jan 2011 – Jan 2012 | Franklin Lakes, NJ
Creative Consultant working reliably on a range of creative projects to create compelling user-interface designs for internal Medco clients.

Clients: Medco Health, United BioSource Inc.

### Digital Art Director (Freelance) @ Health4Brands Chelsea (formerly known as EURO RSCG Life)
Jan 2011 – Jan 2011 | New York, NY
Digital Art Director at Health4Brands (formerly known as EURO RSCG Life) working on a array of interactive projects. Responsible for the design of websites, microsites, online media, mobile/ipad and e-mail experiences.

Client: Bristol-Myers Squibb

### Interactive Art Director @ Ryan Partnership
Jan 2007 – Jan 2011 | Wilton, CT
Interactive Art Director at Ryan Partnership on a variety of interactive projects for Fortune 500 Clients. Responsible for the creation of websites, online media, and e-mail experiences.

Clients: Advil, Centrum, Dole, Dove, The Golf Channel, Hellmann's, Mead, NFL.

### Senior Visual Designer @ Ryan Partnership
Jan 2006 – Jan 2007 | Wilton, Connecticut

### Senior Designer @ Modem Media / Digitas Inc.
Jan 2005 – Jan 2006 | Norwalk, CT
Senior Designer at Modem Media working on an assortment of Delta Air Lines projects. Responsible for the design and fulfillment of an array of direct marketing, e-mail and site experiences.

Client: Delta Air Lines

### Designer @ ESI Design
Jan 1999 – Jan 2005 | New York, NY
As a designer at ESI Design, Inc., I was a consistent performer, working reliably on a range of projects to create compelling designs for major industry clients. Responsible for the creation of in-house marketing materials that involved the design of proposals, presentations, invitations, promotional gifts, and spec sheets.

Clients: Best Buy, ImaginOn, Pope John Paul II Cultural Center, Reuters, St. Paul's Chapel.


## Education
### BFA in Graphic Design
School of Visual Arts
Jan 1997 – Jan 2001


## Contact & Social
- LinkedIn: https://linkedin.com/in/wmorales
- Portfolio: https://wmorales.com

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Source: https://flows.cv/wilfred
JSON Resume: https://flows.cv/wilfred/resume.json
Last updated: 2026-03-30