# Wilhelm Willie

> Founding Engineer @ Centralize (YC W24) | Helping revenue teams operationalize multithreading with AI

Location: San Francisco, California, United States
Profile: https://flows.cv/wilhelm

Building @ Centralize. Working across the stack to help revenue teams operationalize multithreading.

Will not engage with any recruiting messages, too focused on building 🚀

## Work Experience
### Founding Engineer @ Centralize (YC W24)
Jan 2025 – Present | San Francisco Bay Area
Helping revenue teams visualize and win deals @ Centralize. Working across the stack to build the AI-powered deal collaboration platform for revenue teams.

### Senior Software Engineer @ Coinbase
Jan 2023 – Jan 2025 | San Francisco Bay Area
- After launching Coinbase One in 2021, helped scale out the team and product to 600,000+ paying members
- Continued to lead our funnel/growth pod, helping launch key experiments and features contributing to Coinbase One's growth
- DRI for our product testing/QA efforts. Stood up process for weekly regression tests and partnered with an external QA firm to conduct occasional feature tests for our team's regular feature launches
- Frontend lead for our Trading & Security pod, responsible for owning Coinbase One's key benefits: zero trading fees, Advanced trading rebates, and account protection
- Frontend lead for the launch of Coinbase One Account Protection - the first account protection guarantee product in the crypto industry
- Provided senior leadership and mentorship to growing Coinbase One frontend team
- Designed, built, and launched revamped promotional offer mechanisms, allowing us to ship out limited time targeted promotional offerings to users as a growth lever
- Championed and led efforts for automated UI E2E testing for core Coinbase One flows

### Software Engineer @ Coinbase
Jan 2020 – Jan 2023 | San Francisco Bay Area
- Spent a year in our Growth Acquisitions team helping own and maintain our logged-out application. Worked on website performance initiatives (optimizing core web vitals), various SEO projects, helped lay down the foundation for our initial integration with a CMS (Contentful), helped port our entire logged-out experience from fragmented apps to a single server side rendered React app, enabled subfolder localization, and more
- Scoped, built, and launched Coinbase Learn (coinbase.com/learn) - our educational content hub. Integrated with a CMS (Contentful) and built a dynamic learning experience optimized for SEO and mobile devices
- Founding member of the Coinbase One subscription team. Helped scope, build, and launch Coinbase One (coinbase.com/one), one of the first ever crypto subscription products on the market offering benefits such as zero trading fees, boosted staking rewards, priority support, and more. Helped build out core flows on both web and mobile, shipped numerous experiments and features, and helped grow the team
- Led our funnel pod to focus on growth initiatives and international expansion. Built key upsell flows responsible for a significant chunk of daily signups, led engineering efforts to expand into 20+ countries

Other accomplishments: organized a few team lunch & hangs, caused at least one incident, brought joy to people on Slack, gave people time back in meetings

### Software Engineering Intern @ Coinbase
Jan 2019 – Jan 2019 | San Francisco Bay Area
- Intern on the Coinbase Growth Web team where I worked on various parts of the Coinbase consumer web experience (coinbase.com)
- Learned a lot. Enjoyed my time. Worked with great mentors

### CSCI 104 Course Producer (Undergraduate TA) @ USC Viterbi School of Engineering
Jan 2018 – Jan 2019 | Greater Los Angeles Area
- Helped teach data structures & algorithms to computer science students
- Held office hours for students, graded homework and exams, led lab sessions
- Tested my own understanding of computer science concepts to the max

### Software Engineering Intern @ Salesforce
Jan 2018 – Jan 2018 | San Francisco Bay Area
- Built internal employee tools working across the stack
- Worked with great people. Learned a lot.

### Summer Digital Analyst, Full Stack Developer Intern @ McKinsey & Company
Jan 2017 – Jan 2017 | Greater New York City Area
- Worked with a large bank alongside a Digital McKinsey team to scope, design, and build a new digital product


## Education
### Bachelor’s Degree in Computer Science and Business Administration, Minor in Digital Entrepreneurship
University of Southern California

### High School
Stanton College Preparatory School


## Contact & Social
- LinkedIn: https://linkedin.com/in/wilhelmwillie

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Source: https://flows.cv/wilhelm
JSON Resume: https://flows.cv/wilhelm/resume.json
Last updated: 2026-04-05