• www.willabbott.com

• UX . UI . Research . Strategy . Human-Centered Design . Interaction Design

Select Clients:

• Sephora (2025) - Principal designer for new company initiatives.

• Traction (2025) - Breakpoint layout and design system for external client.

• Mantissa Live (2020) - Concept art for new product and user interaction.

• frog (2018) - UX design and discovery for new TIAA E&F website.

• Sony (2018) - Designed an internal build program's panels, inspector, and toolbar

• Sunrun (2018) - Industrial Design for Home Depot's aisle end-caps.

• Sitting across multiple verticals, I lead research and design strategy that informs product direction and the omnichannel retail design experience.

• Translating insights into actionable design strategies that drive sales for Meta’s smart glasses and VR devices.

• Defining success metrics and presenting findings to stakeholders to ensure alignment and buy-in.

• Launched 50+ features across 10ft, mobile, tablet, web, satellite, and third-party devices.

• Designed, documented, and QA’d large-scale initiatives in fast-paced Agile/Scrum environments.

• Collaborated with Product Owners to align design output with business goals.

*Achievements, metrics, and KPI's available upon resume request.

• Led research, UX design, and user testing for the mobile app redesign.

• Authored the mobile app’s strategic vision, focusing on product personalization and loyalty program incentives.

• Partnered with directors and the VP of ECOMM to lead the redesign strategy, aligning business goals with research insights to improve the mobile app homepage.

*Achievements, metrics, and KPI's available upon resume request.