# Will C.

> Lead Product Designer  | Prev. LinkedIn & SAP

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/willc

As a Product Designer with 15 years of experience, I specialize in UX design, research, design thinking, and visual design. My goal is to create solutions that meet needs, solve problems, and align with business objectives by crafting thoughtful and delightful user experiences.

SKILLS
Design thinking, human center design, usability design, visual design, user research, prototyping, wireframes, workshop facilitation, graphic design, branding, print design, web standards, responsive design and mobile design

TOOLS

Figma & Adobe Creative Suite

## Work Experience
### Lead Product Designer @ CloseFactor
Jan 2023 – Present | San Francisco Bay Area

### Staff Product Designer @ LinkedIn
Jan 2021 – Jan 2023 | San Francisco, California, United States

### Lead Product Designer @ Sisense
Jan 2019 – Jan 2021 | San Francisco, California, United States
Sisense is the leading platform for embedded analytics, revolutionizing product development by seamlessly integrating data-driven insights into applications. Their suite of professional, no-code, and low-code tools enables product teams to build state-of-the-art solutions.

- Lead design direction of the Sisense platform and integration of Periscope data.
- Drive the overall product strategy & design direction.
- Create, collaborate, and iterate on flows, prototypes, and high-fidelity visuals.
- Turn mockups into pixel-perfect designs.
- Conduct user research including interviews, contextual inquiries and surveys.
- Advocate user’s needs & pain-points utilizing qualitative & quantitative studies.
- Work cross-functionally with product management, engineering, and leadership.

### Senior Product Designer @ SAP
Jan 2014 – Jan 2019 | Palo Alto, California
SAP is utilized by 39,668 enterprise companies and 75,000 customers across 120 countries. It integrates finance, accounting, procurement, supply chain, and human resources into an easy-to-use modular system.

- Develop consumer-like experiences for enterprise customers.
- Lead design strategy and product design from research phases to launch.
- Conduct user studies, interviews, surveys, and usability testing.
- Develop roadmaps and product strategy.
- Plan and organize design workshops to establish product vision.
- Collaborate directly with enterprise customers, pitching and presenting design solutions.
- Crafted design prototypes, high fidelity mocks & journey maps.

### Product Designer @ SAP
Jan 2013 – Jan 2014 | New York, New York, United States

### Graphic Designer @ Spike TV
Jan 2011 – Jan 2012 | New York, NY
Spike TV is a cable and satellite television channel under ViacomCBS ownership, features a lineup of action-oriented programming, including shows like "The Ultimate Fighter," "Deadliest Warrior," and "Ink Master."

- Designed posters, flyers, billboards, DVD covers, and video game ads.
- Created concepts for TV shows like Ink Masters (1.9 million weekly viewers) 
   & Spike Scream Awards (4.1 million viewers).
- Developed designs and concepts for Spike TV’s Rat Bastards reality show.
- Collaborating with art directors and photographers.

### Graphic / Interaction Designer @ Thomas Jefferson University
Jan 2007 – Jan 2010 | Philadelphia
Jefferson is a prominent national university with over 8,400 students enrolled in a diverse array of over 200 undergraduate and graduate programs.

- Designed annual reports, posters, brochures, logos, Flash, and HTML interfaces.
- Developed workflows, wireframes, and websites using HTML and CSS. 
- Art directed and managed design projects.
- Directed photography shoots for both print and online distribution.

### Graphic Designer @ D4 Creative Group
Jan 2007 – Jan 2007 | Philadelphia
D4 Creative Group is a marketing and advertising company providing video suites and post production.

- Designed for a top 10 Philadelphia ad agency specializing in print and video production.
- Created marketing materials and generated concepts for campaigns, TV, and online ads.
- Designed books, brochures, magazine ads, and billboards.

### Web Designer @ P4 Health Care
Jan 2006 – Jan 2007 | Philadelphia
P4 Health Care provides health care management, business intelligence systems, web based systems, and personal health records.

Designed web pages and coded sites using HTML and CSS, created workflows and wireframes, developed information architecture for P4 Health Care and adjoining sites, and designed Flash and animated web banners.

### Graphic Designer @ Creative Source, Inc.
Jan 2005 – Jan 2006 | New York City
Creative Source is a New York-based marketing and design firm specializing in crafting impactful campaigns across print and digital mediums.

- Designed books, brochures, corporate identities, business cards, and websites.
- Oversaw print production and executed branding guidelines for multiple corporations.
- Commissioned to redesign Deutsche Bank’s View Point.
- Redesigned TIAA-CREF 529 Savings Plan, setting a national standard.
- Presented concepts and design strategies to clients.


## Education
### M.F.A in Design Technology
Parsons School of Design - The New School

### B.F.A in Graphic Design
University of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/will146
- Website: http://www.williamcruzdesign.com/

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Source: https://flows.cv/willc
JSON Resume: https://flows.cv/willc/resume.json
Last updated: 2026-03-25